Head of Growth and Marketing

About Borrow A Boat:

Borrow A Boat is a dynamic and fast-growing platform revolutionizing the yacht charter and boating experience. Our mission is to make boating accessible to everyone, everywhere. With a presence in London, Amsterdam, Berlin, and Athens, our European platform offers everything from day-hires to luxury crewed charters, we connect people with their desired on-water experience. As we continue to build our strong position, we are seeking a visionary Global Head of Growth and Marketing to drive customer acquisition, brand visibility, and revenue growth.

The Global Head of Growth and Marketing will lead Borrow A Boat’s growth strategy, combining data-driven decision-making with creative marketing approaches to scale our user base and drive global expansion. This is a pivotal role for a highly analytical and innovative marketer who thrives on driving measurable impact and leading high-performing teams.

Growth Strategy and Execution

• Develop and execute a comprehensive growth strategy to achieve aggressive user acquisition, retention, and revenue goals.
• Identify and optimize growth channels, including paid media, SEO, content marketing, partnerships, email marketing, and social media.
• Leverage analytics and customer insights to identify bottlenecks in the customer journey and improve conversion rates.

Brand Marketing and Communications

• Define and strengthen Borrow A Boat’s brand identity and positioning in the market.
• Create integrated marketing campaigns that resonate with target audiences and elevate the brand across digital, offline, and experiential channels.
• Analyse the success of marketing campaigns and creating reports

Leadership and Team Management

• Build, mentor, and lead a high-performing marketing and growth team.
• Foster a culture of collaboration, innovation, and accountability.
• Partner with product, operations, and sales teams to align marketing initiatives with business objectives.

Data-Driven Decision Making

• Track and analyze performance metrics to ensure ROI across marketing and growth initiatives.
• Create/manage dashboards and reports to communicate progress to leadership and stakeholders.
• Stay updated on industry trends, competitor strategies, and emerging technologies to maintain Borrow A Boat’s competitive edge.

• Experience: Minimum of 7–10 years in growth marketing, digital marketing, or related roles, ideally in a marketplace, travel, or e-commerce business.
• Strategic Thinking: Proven ability to develop and execute scalable growth strategies.
• Analytical Skills: Expertise in using data and analytics tools (e.g., Google Analytics, Tableau) to measure performance and inform decisions.
• Digital Marketing Expertise: Strong knowledge of SEO, SEM, PPC, email marketing, and social media platforms.
• Creativity: A flair for innovative campaigns and brand storytelling.
• Leadership: Experience building and leading teams, with a focus on driving results and professional development.
• Communication: Excellent English verbal and written communication skills, with the ability to engage stakeholders at all levels.
• Adaptability: Thrives in a fast-paced startup environment and is comfortable with ambiguity.

• 🎁Growth Opportunities: Unlock your full potential with our supportive training and ample chance to grow and develop within the company
• 🤝Collaborative Team Culture: Join a supportive and diverse team that values collaboration, creativity and an inclusive work environment.
• 🌟 Rewarding Bonuses & Recognition: Your hard work won’t go unnoticed! Earn competitive performance-based bonuses and be part of an employee recognition program that truly values your achievements.
• 🌏Hybrid and mobile work policy: You can enjoy the flexibility of working from home 1-2 days a week. Also, you can take advantage of our 30-day mobile work policy during the off-season, allowing you to work from anywhere in the world.
• 🥳Exciting Company Events: Engage in fun and memorable company events, team-building activities, and social gatherings that bring our team closer together.
• And, of course, boat holiday discounts! 🤩 As part of the Borrow A Boat team, you’ll get access to exclusive discounts on boat holidays, perfect for making your own sailing dreams a reality.

Dare to dream big, challenge the status quo, and become an integral part of our passionate mission to the way the world sets sail. Join us at Borrow A Boat.