Paid User Acquisition Manager

Seek a new challenge in an autonomous position with the power to achieve quick results. Arise is a popular weight loss app that's active worldwide, with 8M+ downloads and a 4.7 average rating on the App Store. Join our team and be a part of our mission: changing lives by empowering our users to become healthier and happier. We are searching for a candidate who can help Arise reach its full potential and become a leader in the Health & Fitness category. Read on if autonomous work in a young, international team is your calling and you love working remotely on a flexible schedule!

About the Role

As the Paid User Acquisition Manager, you’ll lead the strategy and execution of our paid marketing initiatives to drive app installs and maximize ROI. You’ll collaborate closely with cross-functional teams, analyze campaign performance, and leverage your expertise to optimize and scale acquisition efforts across multiple channels.

• Develop and Execute Paid Strategies: Design and manage paid acquisition campaigns across platforms like Meta, Google, TikTok, and others to drive high-quality installs and subscriptions.
• Analyze and Optimize: Monitor key metrics (CAC, LTV, ROAS) and implement data-driven optimizations to maximize performance and scale.
• Creative Collaboration: Create compelling ad creatives - independently and/or with our in-house team & freelancers - crafting A/B test variations to improve engagement and conversion.
• Channel Expansion: Identify new acquisition opportunities, test emerging platforms, and refine strategies to diversify and strengthen our paid media efforts.
• Budget Management: Plan, allocate, and track the marketing budget effectively to ensure alignment with company goals.
• Market Research: Stay on top of trends in the weight loss and health tech industry to inform strategy and creative.

• At least 2 years of professional experience in a similar business environment (app experience is an advantage)
• Bachelor's Degree in a marketing, statistics or business-related field preferred
• Great command of English, German or Russian is considered a plus
• Proven experience in independently managing paid user acquisition campaigns in a B2C digital environment, ideally within the app or health tech space.
• Deep knowledge of paid acquisition platforms, including campaign setup, tracking, and optimization.
• Strong analytical skills with experience using tools like Google Analytics, Excel/Sheets, and attribution platforms.
• Creative mindset with the ability to develop and test ad concepts that resonate with the target audience
• A love for the quick results that come from autonomous work
• Excellent project management skills, with the ability to prioritize and execute in a fast-paced environment.
• No interest in needless bureaucracy and meetings that could have been emails

• A job that's challenging but stress-free, with a lot of creative freedom
• Flat hierarchies, short decision-making processes and close collaboration with CEO
• A friendly, international, and highly committed team that operates with mutual trust and efficient decision-making processes
• The opportunity to contribute to an established, financially stable start-up with a 5-year Health & Fitness legacy
• Flexible part-time or full-time work schedule and fully remote position
• Paid annual leave

Convince us that you're a match for the position and that we can't miss out on you by applying with:

• Your CV
• An informal cover letter detailing why you are a great fit for the position.Are you looking for a challenge and ready to achieve something great with us? Then we can't wait to hear from you!
  Bernhard and Team