Founding Growth Lead - Crypto/igaming

Remote - NYC preferred. Also open to US remote.

• Own growth end-to-end: acquisition, activation, retention, referral, reactivation, and reactivation-after-that
• Build the lifecycle program from scratch — missions, leaderboards, deposit and wager-based progression, VIP, win-back, and the stuff iGaming has known for twenty years and most crypto products still ignore
• Run promo and bonus mechanics with a real understanding of the economics — abuse vectors, churn curves, and how to design offers that don't get arbitraged into oblivion on day two
• Design and run the referral program: structure, recruit, attribute, and kill underperformers fast
• Own the growth dashboard end-to-end: events, cohorts, retention curves, LTV, CAC, payback, and the unglamorous data work that tells you what's actually happening
• Run a high cadence of experiments — small bets, fast feedback, kill what doesn't work
• Work directly with the founders on positioning, product surfaces that drive growth, and the line where marketing ends and product begins

What we're looking for

• Direct iGaming, sportsbook, casino, or prediction-market experience on the operator side. You understand bonus abuse, churn, GGR vs NGR, hold percentage, and what actually makes a wagering product sticky
• Proven track record designing and running referral programs in crypto, gambling, or both — structuring deals, attributing properly, and cutting partners that don't perform or that get arbitraged
• Strong lifecycle and CRM skills — designing sequences, missions, bonus drops, retention loops, and reactivation campaigns
• Comfort with raw event data. You pull your own cohorts. You don't wait for an analyst
• Strong written voice in the right register, with the ability to ghostwrite for founders and brand accounts without it sounding off
• High output, fast feedback loops, and a willingness to ship campaigns and kill them quickly without ego
• Comfort working in a small, async-first, docs-heavy startup with very little hand-holding

Bonus points

• Direct experience at a crypto-native wagering product
• Existing referral and operator relationships in crypto or gambling you can bring with you on day one
• Solana ecosystem fluency and existing relationships in that orbit
• Comfort with on-chain attribution and wallet-level analytics

Who tends to do well here

• Operators who treat growth as a portfolio of small bets, not big launches
• People who write fast, in the right voice, without committee
• People who are comfortable with degen audiences and degen UX
• People who have run acquisition where every dollar is tracked back to a wager
• Engineers-of-marketing — people who instrument first and opine second
• People with strong opinions who can defend tradeoffs clearly

Who usually won't like this role

• Brand marketers
• Anyone whose growth experience is mostly Google and Meta paid social
• People who need a creative team, an analytics team, and an ops team in place before they can move
• Anyone uncomfortable working on a gambling-adjacent product
• Anyone who needs a pre-built playbook

Why this role is interesting

• You'll own growth at a prediction-market product from day zero, with full surface area
• You'll have direct influence on the product, not just the funnel — the line between growth and product barely exists here
• You'll have real budget and real authority to deploy it
• You'll work directly with the founders on positioning and architecture while it still matters
• You'll get equity and the chance to help build one of the most interesting companies in prediction markets from an early stage

Compensation & Package

competitive salary + equity