Zippo GmbH
Zippo GmbH

Paid Traffic Manager (m/w/d)

Employee
Other
50.000 € to 55.000 € / year

As a Paid Traffic Manager, you will be responsible for the strategic planning, execution, and optimization of our paid online marketing campaigns. Your goal is to maximize reach and conversions through data-driven advertising strategies

Tasks

  • Develop strategy how to improve revenue and traffic to the EU subs 9 websites (Germany, UK, France, Netherlands, Spain, Belgium, Austria, Poland, Ireland) + support EMEA distributors
  • Plan, launch, and manage paid campaigns across platforms (Google Ads, Meta Ads, LinkedIn, TikTok, etc.) – current main markets : UK, Germany, France, Spain, Austria
  • Monitor performance and continuously optimize campaigns based on key metrics
  • Manage advertising budgets and ensure efficient allocation
  • Create performance reports and derive actionable insights
  • Collaborate with internal teams (Marketing, Ecom, Sales) and external partners (Agencies for Content and Consulting)
  • Conduct A/B testing and drive conversion rate optimization

Requirements

  • Degree in Digital Marketing, Communications, Business, or a related field
  • Minimum 2 years of experience in paid advertising
  • Strong expertise in Google Ads, Meta Business Manager, and other ad platforms
  • Analytical mindset and data-driven approach
  • Experience with tracking tools (Google Analytics, Tag Manager, etc.)
  • Self-motivated, organized, and a team player
  • Fluent in German and English

Benefits

  • A responsible role with room for creativity and initiative
  • Flat hierarchies and fast decision-making processes
  • Tailored professional development opportunities
  • Flexible working hours and one day of mobile working per week
  • 32 vacation days per year
  • Attractive benefits package (e.g. company pension scheme, job ticket or parking space, subsidized lunch, employee discounts)
Updated: 3 minutes ago
Job ID: 15652551
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Zippo GmbH

11-50 employees
Consumer Goods Rental

Die Zippo GmbH ist ein internationales Unternehmen aus der Lifestyle Konsumgüterbranche. Die Marke Zippo ist weltweit bekannt und hat Kultstatus erreicht.

  1. Paid Traffic Manager (m/w/d)