YOUR MISSION

We are yfood, pioneers in the Smart Food category and market leader in DACH, now expanding across the UK, Netherlands, Spain, and beyond. Join us as our International Shopper & Trade Marketing Manager and help us bring our brand to life across markets - in-store, online, and at B2B touchpoints. Based in London, you’ll be the go-to person for our international teams and distribution partners, driving shopper activations, trade excellence, and contributing to the broader international marketing expansion.

As International Shopper & Trade Marketing Manager, you will lead annual planning, budget oversight, and execution of shopper marketing initiatives across key international markets, with a focus on the UK and Netherlands. Reporting into the international headquarters team in Munich, you'll work closely with local country teams to adapt strategies to market needs while ensuring alignment with our global brand direction.

Beyond shopper marketing, you will support the wider international marketing team on cross-functional projects and go-to-market strategies, while also supporting sales teams and distribution partners with select B2B / trade initiatives, contributing to the successful rollout of yfood in new and emerging markets.

Your Responsibilities

• Plan, execute, and evaluate all shopper marketing activations in the UK and Netherlands to boost brand visibility and sell-out, adapting to local market dynamics
• Lead annual shopper & trade marketing planning for key markets in close alignment with overall business plans
• Own and track budgets, KPIs, and performance metrics to ensure high impact outcomes
• Deliver high-quality POS and promotional activations that fit local needs while staying true to our brand, working closely with our in-house creative team and select agencies
• Monitor market trends, competitor activity, and activation results to continuously improve performance
• Collaborate with the international marketing team to align shopper marketing with overall marketing strategies and across channels
• Contribute to go-to-market plans for new markets emerging market expansion with strong shopper and trade marketing input
• Support the growth of yfood's international shopper activation strategy by combining market-specifics with insights and learnings from existing markets
• Support local sales teams with B2B materials and execution of select B2B trade shows and retailer events

WHAT YOU NEED TO SUCCEED

• Experience: 3–5 years in Shopper / Trade Marketing, ideally in FMCG, retail, or consumer goods.
• International Exposure: First-hand experience in international shopper marketing is a must, preferably in the UK or the Netherlands.
• Project Management: Strong ability to develop and execute tactical plans in international retail environments.
• Communication & Collaboration: Excellent interpersonal skills to work effectively across teams and functions.
• Proactive & Solution-Oriented: A hands-on mindset with a "can-do" attitude, thriving in fast-paced settings.
• Creativity & Influence: Ability to develop innovative ideas and inspire stakeholders.
• Languages: Fluency in English is essential; Dutch, Spanish, or French are a plus.
• Mindset: Strong analytical and conceptual thinking with a strategic approach.

(WH)yfood?

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international.Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
• Agility is key.That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Vacation is important.That's why we give you 30 days of paid vacation per year.
• yfood keeps you fit . For this purpose, we offer workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
• Go with the flow.We contribute 30€ to your public transportation ticket and offer you the opportunity to lease a bicycle at a reduced price via JobRad.
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
• As a start-up you often have to fight with clichés. But some of them are true.That's why we also offer a fruit basket, your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.
• B Corp is king. We have recently become B Corp certified! This means that we can now officially join a round of companies that all meet high social and environmental standards.

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