yamo

Food and Beverage Retail

11-50

Full-time (permanent)

Switzerland

## The Role

We are yamo. A trailblazing tech-enabled food startup with an ambitious mission to revolutionise the dusty kids food market.  

yamostars work hard to create the healthiest and most delicious food for kids of all ages! Our products are able to be ordered directly by consumers, but we also partner with some of the best-known retailers, such as Coop, dm, Edeka, and Carrefour. Our team is the secret to our success. Today in our team, we count dozens of talented people from many different nationalities. Inspiring each other and having a blast, while reaching for the stars, is what defines our culture.  

Are you passionate about email marketing and automations for new customer acquisition and retention in the e-commerce environment? Do you have a growth & problem-solving mindset? Do you have a good understanding of main e-commerce KPIs like CAC, CLV, ROI, etc? If this sounds like you, then we’d love to get to know you! As an Email Marketing Manager, you’ll be working in the ambitious D2C Growth team who is responsible for D2C business growth in Europe.  

## How you can contribute to yamo

* You are the owner of the email and SMS marketing channels at yamo (Klaviyo platform)
* You are the one responsible for planning and developing the overall email & SMS marketing strategy for new customers acquisition and retention
* You are managing the implementation, execution and performance of email & SMS marketing, lead nurturing and marketing automation projects
* You are responsible for running A/B tests based on data to improve the results of your channels
* You are tracking and analysing the performance of email, SMS marketing campaigns and automations, driving continuous optimisations, considering factors such as seasonality, customer segments, competitor behaviour etc.
* You are constantly identifying new opportunities for email & SMS marketing improvements that will drive sales and support company’s strategic goals
* You can write a short newsletter and automations content on your own
* With your entrepreneurial approach to the role you are working collaboratively with other teams to support key initiatives and get things done

## What sets you up for success

* You have 2+ years of experience in email marketing, lead nurturing & with email and SMS marketing tools
* Work experience specifically with Klaviyo, SMSBump, Whatsapp, Sendgrid, Shopify+ is a big plus
* You have a proven record of email marketing revenue growth in e-commerce business
* You can work at both the strategic and execution level to drive innovative solutions to improve our email & SMS marketing performance
* You can leverage automation to improve current email marketing performance, and support scaling at a rapid pace
* You always stay informed on latest digital marketing trends, new customers acquisition and retention best practices for email & SMS marketing including personalization, automation flows, email deliverability and innovative creative approaches
* You are a data-driven individual with an analytical & growth mindset
* You can manage multiple projects gracefully and balancing contending priorities in a rapidly changing environment
* Nothing is impossible! You have a problem-solving attitude and are always finding ways to accomplish your goals.
* You are self-driven, can work independently and always have a customer-centric approach.
* Fluent in English & German (as the main markets for D2C currently are German speaking countries).

## What you'll love about us!

​  

* Continuous growth: Limitless opportunities for learning and development; you alone decide how far this goes for you!
* Impactful change: The chance to play a decisive role in shaping yamo’s future & responsibility from day one
* Flexibility: BYOD, flexible working hours and Mondays and Fridays as Work from Home Days
* Events and engagement: Did we mention our APYs? Our Awesome Perks for Yamostars! TGIF brunch, budget for hobbies and education, work from anywhere, Spotify or Netflix subscription, online fun events and more!
* Office space: A beautiful office located minutes from the Zug train station and the lakefront
* #Team: Amazing and super motivated colleagues to learn from and work alongside

Employee

Professional / Experienced

<h2 id="the-role">The Role</h2>
<p>We are yamo. A trailblazing tech-enabled food startup with an ambitious mission to revolutionise the dusty kids food market.  </p>
<p>yamostars work hard to create the healthiest and most delicious food for kids of all ages! Our products are able to be ordered directly by consumers, but we also partner with some of the best-known retailers, such as Coop, dm, Edeka, and Carrefour. Our team is the secret to our success. Today in our team, we count dozens of talented people from many different nationalities. Inspiring each other and having a blast, while reaching for the stars, is what defines our culture.  </p>
<p>Are you passionate about email marketing and automations for new customer acquisition and retention in the e-commerce environment? Do you have a growth &amp; problem-solving mindset? Do you have a good understanding of main e-commerce KPIs like CAC, CLV, ROI, etc? If this sounds like you, then we’d love to get to know you! As an Email Marketing Manager, you’ll be working in the ambitious D2C Growth team who is responsible for D2C business growth in Europe.  </p>
<h2 id="how-you-can-contribute-to-yamo">How you can contribute to yamo</h2>
<ul>
<li>You are the owner of the email and SMS marketing channels at yamo (Klaviyo platform)</li>
<li>You are the one responsible for planning and developing the overall email &amp; SMS marketing strategy for new customers acquisition and retention</li>
<li>You are managing the implementation, execution and performance of email &amp; SMS marketing, lead nurturing and marketing automation projects</li>
<li>You are responsible for running A/B tests based on data to improve the results of your channels</li>
<li>You are tracking and analysing the performance of email, SMS marketing campaigns and automations, driving continuous optimisations, considering factors such as seasonality, customer segments, competitor behaviour etc.</li>
<li>You are constantly identifying new opportunities for email &amp; SMS marketing improvements that will drive sales and support company’s strategic goals</li>
<li>You can write a short newsletter and automations content on your own</li>
<li>With your entrepreneurial approach to the role you are working collaboratively with other teams to support key initiatives and get things done</li>
</ul>
<h2 id="what-sets-you-up-for-success">What sets you up for success</h2>
<ul>
<li>You have 2+ years of experience in email marketing, lead nurturing &amp; with email and SMS marketing tools</li>
<li>Work experience specifically with Klaviyo, SMSBump, Whatsapp, Sendgrid, Shopify+ is a big plus</li>
<li>You have a proven record of email marketing revenue growth in e-commerce business</li>
<li>You can work at both the strategic and execution level to drive innovative solutions to improve our email &amp; SMS marketing performance</li>
<li>You can leverage automation to improve current email marketing performance, and support scaling at a rapid pace</li>
<li>You always stay informed on latest digital marketing trends, new customers acquisition and retention best practices for email &amp; SMS marketing including personalization, automation flows, email deliverability and innovative creative approaches</li>
<li>You are a data-driven individual with an analytical &amp; growth mindset</li>
<li>You can manage multiple projects gracefully and balancing contending priorities in a rapidly changing environment</li>
<li>Nothing is impossible! You have a problem-solving attitude and are always finding ways to accomplish your goals.</li>
<li>You are self-driven, can work independently and always have a customer-centric approach.</li>
<li>Fluent in English &amp; German (as the main markets for D2C currently are German speaking countries).</li>
</ul>
<h2 id="what-youll-love-about-us">What you&#39;ll love about us!</h2>
<p>​  </p>
<ul>
<li>Continuous growth: Limitless opportunities for learning and development; you alone decide how far this goes for you!</li>
<li>Impactful change: The chance to play a decisive role in shaping yamo’s future &amp; responsibility from day one</li>
<li>Flexibility: BYOD, flexible working hours and Mondays and Fridays as Work from Home Days</li>
<li>Events and engagement: Did we mention our APYs? Our Awesome Perks for Yamostars! TGIF brunch, budget for hobbies and education, work from anywhere, Spotify or Netflix subscription, online fun events and more!</li>
<li>Office space: A beautiful office located minutes from the Zug train station and the lakefront</li>
<li>#Team: Amazing and super motivated colleagues to learn from and work alongside</li>
</ul>


Email Marketing Manager

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