Xentral ERP Software GmbH

Technology, Information and Internet

201-500

Germany

We are looking for a Senior Growth Marketing Manager, with a focus on inbound demand generation. To further drive our growth story, you will be responsible for defining the right demand generation strategy and implementing it directly hands-on - always with an eye on a healthy ROI (SEA + SEO as initial focus areas)  

__Responsabilities__  

__Paid digital:__ Set-up and optimisation of all paid digital channels  

__SEA__ (without agency):  
- Continuous monitoring & improvement of the current SEA account (adjustment of bidding strategies, restructuring of ad groups depending on their respective performance, continuous search term tracking, identification of negatives)   
- Conversion optimisation of landing pages and ad descriptions  
- Identification and testing of further possible growth levers in SEA (new ad groups / keyword categories, increase of budget at similar cost / MQA)  

__Paid Social__   
- Evaluation of current campaigns + definition of way forward (which type of campaigns, which content (type), which targeting)   

__Retargeting strategy__   
- Definition and implementation of the retargeting strategy (how to “chase” leads that didn’t fill out any form yet)  
- Implement this in the respective channels (paid social, SEA, …)Other pad digital channelsEvaluate + implement other digital channels (review ads, …)   

__SEO:__ Define and implement __SEO strategy__ (with agency for SEO content)   
- Evaluate current status-quo + continuous monitor SEO performance based on defined set of KPIs  
- Refine overall SEO strategy (awareness vs. conversion driven, content refreshes vs. new content creation; key levers for content + technical SEO to improve; identify keyword areas to focus on) + clear action plan for next 6-12 months  
- Together with agency implement content SEO (create & refresh content; organize in-house / outside expertise for content  
- Reevaluate current agency, steer them continuously & monitor their performance  
- Coordinate (and / or if possible implement directly) technical SEO improvements  

__Other demand gen channels__: Support leadership to identify, define and test other demand generation channels  

__Profile__  

- Minimum 4 years of experience in B2B growth marketing (in a SaaS company would be a big plus)  
- Deep knowledge of SEA and SEO (not only on strategy, but also operational level)   
- Highly quantitative & analytical driven (bouncing numbers in Excel, or big data tools are your daily business)   
- Hands-on mentality - beside thinking strategically you are also keen to get your hands dirty and directly implement things   

__We offer__  

__Remote first!__  
We grow all over Europe, join us fully remote or in one of our hubs in Augsburg, Amsterdam, Berlin or Munich. You decide!  

__Xentral feels like home!__  
For us Xentral is not just a workplace. We make sure that our team feels at home even during work. We offer flexible working hours and home office.  

__Unique culture and structure!__  
We believe in flat hierarchies, short decision-making processes and appreciative communication at eye level.  

__With us to the very top!__  
With us there are many career paths and development opportunities for you, what you can't do yet, you can learn with us!  

Planning ahead!  
For our permanent employees in Germany and the Netherlands we offer 50% subsidies to your private pension plan.   

_You have what it takes? Then apply now with your CV or LinkedIn profile._   

_We look forward to your application!_   

____About us__  

We are an established tech startup with major tech investors Frank Thelen, Sequoia Capital and Visionaries Club on our side. We are aiming at defining a new SaaS category and empower entrepreneurs and e-commerce vendors to automate their resource planning and focus on the things that matters most to them: their business. We grow all over Europe, join us fully remote or in one of our hubs in Augsburg, Amsterdam or Munich. You decide!__

Employee

We are looking for a Senior Growth Marketing Manager, with a focus on inbound demand generation. To further drive our growth story, you will be responsible for defining the right demand generation strategy and implementing it directly hands-on - always with an eye on a healthy ROI (SEA + SEO as initial focus areas) 
Responsabilities 
Paid digital: Set-up and optimisation of all paid digital channels 
SEA (without agency): 
<ul>
<li>Continuous monitoring &amp; improvement of the current SEA account (adjustment of bidding strategies, restructuring of ad groups depending on their respective performance, continuous search term tracking, identification of negatives) </li>
<li>Conversion optimisation of landing pages and ad descriptions </li>
<li>Identification and testing of further possible growth levers in SEA (new ad groups / keyword categories, increase of budget at similar cost / MQA)</li>
</ul>
Paid Social 
<ul>
<li>Evaluation of current campaigns + definition of way forward (which type of campaigns, which content (type), which targeting)</li>
</ul>
Retargeting strategy 
<ul>
<li>Definition and implementation of the retargeting strategy (how to “chase” leads that didn’t fill out any form yet) </li>
<li>Implement this in the respective channels (paid social, SEA, …)Other pad digital channelsEvaluate + implement other digital channels (review ads, …)</li>
</ul>
SEO: Define and implement SEO strategy (with agency for SEO content) 
<ul>
<li>Evaluate current status-quo + continuous monitor SEO performance based on defined set of KPIs </li>
<li>Refine overall SEO strategy (awareness vs. conversion driven, content refreshes vs. new content creation; key levers for content + technical SEO to improve; identify keyword areas to focus on) + clear action plan for next 6-12 months </li>
<li>Together with agency implement content SEO (create &amp; refresh content; organize in-house / outside expertise for content </li>
<li>Reevaluate current agency, steer them continuously &amp; monitor their performance </li>
<li>Coordinate (and / or if possible implement directly) technical SEO improvements</li>
</ul>
Other demand gen channels: Support leadership to identify, define and test other demand generation channels 
Profile 
<ul>
<li>Minimum 4 years of experience in B2B growth marketing (in a SaaS company would be a big plus) </li>
<li>Deep knowledge of SEA and SEO (not only on strategy, but also operational level) </li>
<li>Highly quantitative &amp; analytical driven (bouncing numbers in Excel, or big data tools are your daily business) </li>
<li>Hands-on mentality - beside thinking strategically you are also keen to get your hands dirty and directly implement things</li>
</ul>
We offer 
Remote first! We grow all over Europe, join us fully remote or in one of our hubs in Augsburg, Amsterdam, Berlin or Munich. You decide! 
Xentral feels like home! For us Xentral is not just a workplace. We make sure that our team feels at home even during work. We offer flexible working hours and home office. 
Unique culture and structure! We believe in flat hierarchies, short decision-making processes and appreciative communication at eye level. 
With us to the very top! With us there are many career paths and development opportunities for you, what you can&#39;t do yet, you can learn with us! 
Planning ahead! For our permanent employees in Germany and the Netherlands we offer 50% subsidies to your private pension plan. 
You have what it takes? Then apply now with your CV or LinkedIn profile. 
We look forward to your application! 
__About us 
We are an established tech startup with major tech investors Frank Thelen, Sequoia Capital and Visionaries Club on our side. We are aiming at defining a new SaaS category and empower entrepreneurs and e-commerce vendors to automate their resource planning and focus on the things that matters most to them: their business. We grow all over Europe, join us fully remote or in one of our hubs in Augsburg, Amsterdam or Munich. You decide!__

Senior Growth Marketing Manager

Performance Marketing Manager (m/f/d) - Remote

(Senior) Onboarding Specialist (m/f/d) - Remote

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