what.digital GmbH

Technology, Information and Internet

what. AG

11-50

Switzerland

Location: Zurich / remote / hourly contract

**Note: Please apply with a short intro video and cover note**

We are looking for a **Google Ads specialist** to join our growth hacking agency with headquarters in Zurich. As part of a team you will help with the setup and management of Google Ad Campaigns, helping to drive revenue and conversions for our clients.

You will undertake weekly checklists to ensure campaigns are performing inline with our goals, and continually review performance to look for improvement opportunities in order to reach and exceed client expectations.

You will get to know our clients and all aspects of our business quickly, so ideally you should be quick to learn, digitally savvy, a great communicator and not afraid of getting your hands dirty.

**what. AG** is one of the leading digital consultancies with headquarters in Zurich, Switzerland. With our global team, we build digital products, create outstanding websites, and help our clients to grow. Our clients range from leading startups to global enterprises. You will be in touch with all of these working directly with our motivated, talented, distributed team of 50+ people.

**About the team:** You'll be working within the growth marketing team to help us grow clients through a range of different channels.You'll work closely with the senior account managers and partners at what., and get the opportunity to collaborate with a range of specialists across channels. Our team is distributed globally, allowing you to be part of an exciting multi-cultural team.

## Tasks

*   Creation of Google Ad campaign strategies, understanding client goals and creating a campaign structure and media plan to reach that goal
*   Creation of campaign setup to include keyword research and campaign structures (search, display, remarketing, YouTube, app and shopping campaigns)
*   Creation of creative ad copy
*   Configuration of Google Ad accounts, including linking to Analytics and import of conversions.
*   Configuration of Google Merchant Center when required
*   Conversion testing to ensure account is setup correctly
*   Ongoing campaign maintenance - alignment with client goals, monitoring keyword bids, daily and monthly budgets, conversions / ROAS, impression share, quality score, and other important metrics. Flagging potential issues with the Account Manager and providing recommended solutions.
*   Conducting weekly account checklists
*   Providing campaign performance insights, monitoring and identifying improvement opportunities in line with campaign objectives. Deriving insights from data, creating hypotheses and testing to ensure continual campaign performance improvements and growth. Contributing to monthly reports with insights and data to analyse campaign performance.
*   Support other Google Ad specialists within the team, and look for continual improvement opportunities for our internal processesLiaising with Google Agency Account Manager to handle disapproved accounts or ads, clarify open topics and look for innovation and improvement opportunities and share with the team.

## Requirements

*   Ability to analyse, derive insights, explain technical concepts
*   Business acumen - understanding of business models
*   Passion for technology and digital business with an entrepreneurial spirit
*   Deep knowledge of Google ad campaigns
*   Structured approach to project work, with good logic and ability to work with spreadsheets
*   Great problem solver and an ambitious mindset
*   At least 1-2 years in SEM and PPC, previous exposure to mid size budgets
*   Ability to constantly acquire new and relevant skills to maintain the competitive edge
*   Language skills: German (native or bilingual proficiency), English (fluent), all additional languages a plus)

## Benefits

**How it is to work with us / your benefits**

At what. we believe that work should be fun and something you want to do and not something you have to do. We help that along with the following:

*   Excellent office location in Seefeld in Zürich, if you work from here.
*   Need to take care of something in the morning and want to catch up later? No problem. We are results-oriented not micromanaging.
*   Flat hierarchy - Get decisions fast when you need them.
*   You have a large amount of responsibility in your department. Do you want to change something? See possibilities to improve how we do things or what we do? The only thing needed is to speak up and we will discuss.
*   Multicultural and multidisciplinary team with a focus on improving and learning. We want you to learn and grow which is why you also have access to individual training and guidance.
*   Fair compensation & various perks that you can benefit from. Also, if you are not in Zurich you can come and visit us - we cover the costs.
*   Access to individual training and guidance
*   Opportunities to visit clients on-site in Switzerland
*   Weekly remote pilates classes for all

**Applications:** Please send your **_CV with a cover note and a short intro video_** (either using Loom or YouTube). Add the link to your intro video in your cover note. Explain what attracted you to the role and why we should hire you.

**_Please note that only applications with a cover note and an intro video will be considered._**

Freelance

Location: Zurich / remote / hourly contract
Note: Please apply with a short intro video and cover note
We are looking for a Google Ads specialist to join our growth hacking agency with headquarters in Zurich. As part of a team you will help with the setup and management of Google Ad Campaigns, helping to drive revenue and conversions for our clients.
You will undertake weekly checklists to ensure campaigns are performing inline with our goals, and continually review performance to look for improvement opportunities in order to reach and exceed client expectations.
You will get to know our clients and all aspects of our business quickly, so ideally you should be quick to learn, digitally savvy, a great communicator and not afraid of getting your hands dirty.
what. AG is one of the leading digital consultancies with headquarters in Zurich, Switzerland. With our global team, we build digital products, create outstanding websites, and help our clients to grow. Our clients range from leading startups to global enterprises. You will be in touch with all of these working directly with our motivated, talented, distributed team of 50+ people.
About the team: You&#39;ll be working within the growth marketing team to help us grow clients through a range of different channels.You&#39;ll work closely with the senior account managers and partners at what., and get the opportunity to collaborate with a range of specialists across channels. Our team is distributed globally, allowing you to be part of an exciting multi-cultural team.
<h2 id="tasks">Tasks</h2>
<ul>
<li>Creation of Google Ad campaign strategies, understanding client goals and creating a campaign structure and media plan to reach that goal</li>
<li>Creation of campaign setup to include keyword research and campaign structures (search, display, remarketing, YouTube, app and shopping campaigns)</li>
<li>Creation of creative ad copy</li>
<li>Configuration of Google Ad accounts, including linking to Analytics and import of conversions.</li>
<li>Configuration of Google Merchant Center when required</li>
<li>Conversion testing to ensure account is setup correctly</li>
<li>Ongoing campaign maintenance - alignment with client goals, monitoring keyword bids, daily and monthly budgets, conversions / ROAS, impression share, quality score, and other important metrics. Flagging potential issues with the Account Manager and providing recommended solutions.</li>
<li>Conducting weekly account checklists</li>
<li>Providing campaign performance insights, monitoring and identifying improvement opportunities in line with campaign objectives. Deriving insights from data, creating hypotheses and testing to ensure continual campaign performance improvements and growth. Contributing to monthly reports with insights and data to analyse campaign performance.</li>
<li>Support other Google Ad specialists within the team, and look for continual improvement opportunities for our internal processesLiaising with Google Agency Account Manager to handle disapproved accounts or ads, clarify open topics and look for innovation and improvement opportunities and share with the team.</li>
</ul>
<h2 id="requirements">Requirements</h2>
<ul>
<li>Ability to analyse, derive insights, explain technical concepts</li>
<li>Business acumen - understanding of business models</li>
<li>Passion for technology and digital business with an entrepreneurial spirit</li>
<li>Deep knowledge of Google ad campaigns</li>
<li>Structured approach to project work, with good logic and ability to work with spreadsheets</li>
<li>Great problem solver and an ambitious mindset</li>
<li>At least 1-2 years in SEM and PPC, previous exposure to mid size budgets</li>
<li>Ability to constantly acquire new and relevant skills to maintain the competitive edge</li>
<li>Language skills: German (native or bilingual proficiency), English (fluent), all additional languages a plus)</li>
</ul>
<h2 id="benefits">Benefits</h2>
How it is to work with us / your benefits
At what. we believe that work should be fun and something you want to do and not something you have to do. We help that along with the following:
<ul>
<li>Excellent office location in Seefeld in Zürich, if you work from here.</li>
<li>Need to take care of something in the morning and want to catch up later? No problem. We are results-oriented not micromanaging.</li>
<li>Flat hierarchy - Get decisions fast when you need them.</li>
<li>You have a large amount of responsibility in your department. Do you want to change something? See possibilities to improve how we do things or what we do? The only thing needed is to speak up and we will discuss.</li>
<li>Multicultural and multidisciplinary team with a focus on improving and learning. We want you to learn and grow which is why you also have access to individual training and guidance.</li>
<li>Fair compensation &amp; various perks that you can benefit from. Also, if you are not in Zurich you can come and visit us - we cover the costs.</li>
<li>Access to individual training and guidance</li>
<li>Opportunities to visit clients on-site in Switzerland</li>
<li>Weekly remote pilates classes for all</li>
</ul>
Applications: Please send your CV with a cover note and a short intro video (either using Loom or YouTube). Add the link to your intro video in your cover note. Explain what attracted you to the role and why we should hire you.
Please note that only applications with a cover note and an intro video will be considered.

Google Ads Specialist (German & English language required)

3 to 5 years

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