CRM Coordinator

About the Role:

TALA, known for activewear that keeps up with busy lifestyles, has been on a rocket ship since its founding in 2019 by entrepreneur Grace Beverley. Powered by a highly engaged, largely organic social community, we’ve evolved into a digital‑first, multichannel women’s athleisure brand with a sophisticated growth and retention engine. In 2025, we accelerated our physical retail expansion with the opening of two London stores, Carnaby Street and Westfield White City, marking a major step in our long‑term brand and community strategy.

We’re looking for a CRM Coordinator to join our growing retention team. This role reports into the Retention Manager, and you’ll be helping drive the growth of our TALA community. Day-to-day you will own execution of email, SMS, and lifecycle campaigns across Klaviyo, as well as working closely with our events and brand team to improve our broader community offering.

This is an exciting opportunity for someone who is looking for their next challenge in a fast paced, and high growth start-up!

This is a full-time role, based at our office in SW London (hybrid – 3 days in office). Reports to: Retention Manager.

What you’ll be doing:

• Operating cross-functionally to develop CRM campaigns that improve the TALA community experience.
• Building email and SMS campaign, ensuring brand consistency and best practice
• Working closely with our events and brand team to help develop best-in-class events, and track the success of them.
• Coordinate with the creative teams to source and prepare best-in-class, on-brand, campaign assets
• Build and maintain automated lifecycle flows from templates (e.g. welcome series, abandoned basket, back in stock, browse abandonment)
• Testing, analysing, and optimising flow performance across key flows.
• Support with developing TALA Insiders, our exclusive loyalty offering.
• Compile daily and weekly CRM performance reports, tracking key metrics (open rate, click rate, conversion, revenue) and flagging trends and opportunities
• Maintain the CRM campaign calendar and ensure all deadlines are met

What we’re looking for

• A genuine interest in email marketing, CRM, and customer retention
• Meticulous attention to detail – you’ll be responsible for QA before every send
• A strong communicator who thrives in a fast-paced, collaborative team environment
• Data and reporting skills – Excel skills and an analytical mindset are essential
• Experience with Klaviyo or a similar ESP (a bonus, but not essential)
• An eagerness to learn and grow in CRM and retention marketing
• Somebody based in London and able to work from the office 3 days per week

What we can offer:

• 25 days holiday a year plus bank holidays
• Very generous employee discount after probation period
• Nominated Friends & Family Discount
• Clothing allowance spending gift
• Class Pass or Gym Flex membership
• Health Shield
• Enhanced maternity/paternity pay
• Charity fundraising match of up to £1,000

About us:

TALA is an activewear brand built to actively solve problems without creating new ones for people, the planet, or anyone else. Every collection prioritises functionality and thoughtful design, combining premium fabrics with multi-way versatility and flattering fits that deliver maximum impact with minimal effort. Each piece is crafted with attention to detail, ensuring women can look and feel their best with ease.

When founder Grace Beverley shifted from fast fashion to more sustainable options in her everyday clothing, she found a host of responsibly made options in every category other than activewear. Founding TALA in 2019, the proud female-led brand is on a mission to make consciously made active and off-duty styles accessible and inclusive without sacrificing performance or fit.

Read about TALA's people, purpose and product work here.
TikTok: @wearetala Instagram: @wearetala