Virtual Identity AG
Virtual Identity AG

Senior Performance Marketing Specialist (with Leadership) (m/f/x)

Employee
Marketing and Communication

Job Description

We’re looking for a

hands-on Performance Marketing specialist who enjoys building, optimizing, and scaling campaigns—and is ready to take the next step into light people leadership. You’ll guide a small team of three while staying close to the accounts and the numbers.

(If you’re mainly looking for a leadership-only role, this position will likely feel too operational.)

What you will do:

  • Lead, coach, and develop a team of three Performance Marketing Managers, providing clear direction, mentoring, and growth paths.
  • Advise our clients on all aspects of performance marketing, from strategy to execution and continuous optimization.
  • Build an internal database from our agency business managers for paid media campaigns and continuously generate sector- and client-specific insights that power consulting and strategic recommendations.
  • Upskill the team across SEM, tracking, analytics, dashboarding, and data science, including processes, tooling, and best practices.
  • Ensure high-quality standards in campaign planning, execution, measurement, and reporting across SEA, SEO, Social, and cross-channel initiatives.
  • Foster close collaboration with adjacent teams (e.g., Brand Consultants, Digital Creators, or Development) to deliver integrated, data-informed marketing solutions.

Requirements

What we expect:

  • 5+ years of experience in Performance Marketing Management or Performance Marketing Consulting, ideally in an agency or multi-client environment.
  • Proven project experience across SEA, SEO, Social Media, Tracking, Analytics, Dashboard creation, Reporting, Data Science, and Tag Management.
  • Strong client advisory skills, including stakeholder management, workshop facilitation, and translating data into business impact.
  • Familiarity with current market developments such as leveraging LLMs for process optimization, with an eye on the convergence of LLM capabilities and paid advertising.
  • AI know-how for data analysis and automated campaign delivery would be a plus
  • Strong communication skills with the ability to convey complex topics clearly to technical and non-technical audiences.
  • Fluency in German and English.
  • Willingness to travel for client meetings, workshops or internal events.
  • At least one day per week on-site in the Vienna office. The day can be aligned individually with your team.

Contact

Michael Vonach

Updated: 1 month ago
Job ID: 15614133
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Virtual Identity AG

51-200 employees
Technology, Information and Internet

At Virtual Identity we are passionate about tackling day-to-day problems, solving them digitally and coming up with solutions that are not only fun but – most importantly – useful…

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  1. Senior Performance Marketing Specialist (with Leadership) (m/f/x)