Software Development

Tracify GmbH

11-50

<p>Hi there! 👋🏼 We are looking for a product marketing manager who has experience in building the product marketing area from scratch. We have a marketing team of two people who have a lot of experience in <em>performance</em> marketing, but who are looking for support in <em>product</em> marketing.</p>
<h2>Tasks</h2>
<ul>
<li>You plan and execute overall marketing efforts, including working with Google Analytics/Ads, Hubspot Marketing, ongoing SEO efforts, partnerships, marketing growth and more</li>
<li>You work on developing successful marketing strategies and campaigns to drive consistent growth for our existing and new products/features, and identify opportunities to reach new market segments</li>
<li>You come up with new content ideas and topics that align with our marketing strategy</li>
<li>You establish and monitor KPIs, analyze their impact, document your findings with regular reports, and prepare best practices</li>
<li>You will monitor marketing strategy changes and their impact on our products</li>
<li>You will always have an open eye on competitors and their growth tactics to come up with new, not the same, marketing initiatives</li>
</ul>
<h2>Requirements</h2>
<ul>
<li>You have a lot of experience in working in a SaaS ecosystem and in the eCommerce area</li>
<li>You know how SaaS processes and SaaS marketing works</li>
<li>You have an entrepreneurial mindset - that is why you have already worked in start-ups before</li>
<li>You have experience with marketing tools like: Google Analytics + Ads, Google Search Console, Hubspot, LinkedIn Ads, and Meta Ads</li>
<li>You are fluent in English and have excellent communication skills</li>
<li>You thrive in a dynamic role and enjoy strategy, implementation, and content creation</li>
<li>You are well organized, a fast learner with a high level of initiative, you know how to prioritize tasks, and you get things done</li>
</ul>
<h2>Benefits</h2>
<ul>
<li>Flexible working hours</li>
<li>Work from wherever you want</li>
<li>Free choice of equipment + private usage</li>
<li>Regular team events and workation</li>
<li>50€ voucher (Amazon) for social actions (Blood donation, Tafel, etc.)</li>
</ul>

Product Marketing Manager

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