Director of Commercial - AI B2B SaaS | Berlin

Our client is a early stage AI B2B SaaS Start-Up that automates document-heavy financial workflows in freight – a €600B+ market that still runs on PDFs and manual checks.

The company is backed by Tier-1 VCs, founded by an ex-executive of a German unicorn and has already closed industry flagship industry players as first customers and strategic investors.

• New logo closing: Own deals end-to-end, from discovery to close – winning freight forwarders in the German Mittelstand and landing selected enterprise accounts.
• Self-built pipeline: Own pipeline generation – steer the SDR agency or hire your own SDRs, and proactively ask for the resources required to open new channels.
• Sales craft: Bring deal discipline to a conservative, low-urgency market – qualification, forecasting, sales enablement, and a clean path from close to cross-sell.
• Commercial voice & product: Close the market-to-product feedback loop, sharpen the ICP and take the commercial seat at the table on priorities and strategy.
• Player to player-coach: Sell hands-on first, then hire, onboard and lead Account Executives and SDRs and install the operating rhythm as volume grows.

• Proven closer with a B2B SaaS sales logic – real deals closed in slow, conservative industries.
• Builder, not maintainer: you have built sales structures yourself rather than stepping into a ready-made engine.
• Early-stage or high-growth experience (Seed to Series C), or a genuine drive for zero-to-one.
• Player-coach mentality: happy to sell first, ready to hire and lead.Hands-on and high-agency – on-site with customers, biased toward action.
• Experience in logistics, freight, TMS or other workflow-heavy industries is a plus, not a must.
• Fluent German and English.

• First commercial leader: real ownership of revenue, team and go-to-market.
• Direct line to the founders – no layers, no handoffs.
• Competitive OTE plus meaningful equity (VSOP).A product solving a real, painful problem at a technological inflection point.
• Tier-1 VC backing, strategic customers and a founding team of ex-unicorn executives.
• Berlin office, small team, builder mode.