Viral Content Strategist

Are you convinced that virality isn’t a coincidence, but the result of skill, analysis, and a systematicapproach? Do you know why people click and share — and are you eager to crack the code behind it? Then you’re exactly who we’re looking for at sandan AI.

As a member of our A-Team at the intersection of AI innovation and marketing, you’ll develop viral content that goes far beyond reach: you’ll create content that sparks real emotions and inspirespeople to share. Using data-driven analysis, creative storytelling frameworks, and iterative testingcycles, you’ll develop scalable content strategies that drive sustainable growth for our projects.

• Analyze and identify viral content formats using qualitative and quantitative data
• Develop creative, data-driven content ideas and hooks within existing viral frameworks
• Produce and test video content for TikTok, YouTube, Instagram & more — from concept to execution (including smartphone production)
• Conduct A/B tests and performance measurements for continuous optimization
• Create content briefs for editors and creators
• Conduct research and deep dives in social media research for pattern recognition and trend analysis (hooks, EOVs, storytelling mechanics)
• Apply storytelling and communication models to emotionally engage and activate target audiences

• Proven experience in social media, video, or content strategy with measurable success
• Data-driven mindset: you combine analytical evaluation with creative ideas
• Solid understanding of social media algorithms (TikTok, YouTube, Instagram) and their performance drivers
• Hands-on experience in video production
• Strong storytelling skills and a keen sense for viral mechanics
• Testing & optimization: you’re eager to systematically discover what truly works
• High self-motivation, willingness to learn, and the ability to quickly adapt to new topics

• 100% remote position
• Flexible working hours
• Diverse development opportunities
• Room for your own ideas and the chance to achieve real reach

We look forward to receiving your application.