Demand Generation Specialist

Zurich-based or Remote within Europe

About rready

rready is a Zurich-based innovation- & idea management SaaS startup with a global clientele across 10+ countries. Our mission is to make innovation in organizations measurable, manageable, and visible. Through our modular B2B SaaS platform, we help unleash the entrepreneurial spirit within large organizations, automating and streamlining their innovation funnels.

Our clients, including industry leaders like Swisscom, Implenia, and BMW, benefit from our suite of solutions for idea management, intrapreneurship, and end-to-end innovation management.

Join us if you believe in our values and demonstrate them along the way:

💫 Take ownership | 💫 Be passionate| 💫 Value teamwork

Are you a data-driven sales/ marketing enthusiast with a talent for funnel optimization and lead generation? rready is looking for a Demand Generation Specialist to help drive pipeline growth and conversion through targeted, high-impact strategies. Join our mission to empower organizations worldwide with a SaaS platform that brings employee-driven innovation to life!

Key Responsibilities

📈 Drive Sales-Qualified Leads

• Execute targeted campaigns across digital channels to generate high-quality leads and support the sales pipeline.
• Optimize the lead funnel from MQL to SQL, driving engagement and conversions at each stage.

📊 Funnel Optimization & Data Analysis

• Analyze data to optimize the funnel and improve lead conversion rates, ensuring a steady flow of sales-ready leads.
• Leverage HubSpot for lead scoring, CRM tracking, and campaign insights to refine strategies in real-time.

🎯 Targeted Outreach & Segmentation

• Create segmented lists and personalized outreach to maximize relevance and engagement.
• Collaborate with sales to align on messaging, insights, and feedback to ensure the highest lead quality and readiness.

Skills & Qualifications

✅ 3+ years in demand generation or B2B sales support, ideally in SaaS.

✅ Expertise in HubSpot and CRM-based lead management.

✅ Strong analytical skills with a proven track record in funnel optimization and lead conversion.

✅ Results-driven mindset with the ability to manage multiple high-priority projects.

Hiring Process

💫 Initial CV and cover letter review.

💫 Intro call to meet and align on goals.

💫 Second call with rready

💫 Assessment center focused on your unique skills and how you shine.

💫 Reference Call

💫 Fast, transparent, and engaged hiring process to keep you informed every step of the way.