Technology, Information and Internet

RociFi

11-50

Singapore

**RociFi is DeFi protocol for the under-collateralized lending and the creator of NFCS, Trust and Reputation DeFi credentials.**

**Supported by such investors as Nexo, GoldenTree, ArringtonXRPCapital, Sygnum Capital at its core the protocol leverages on-chain data, machine learning, and Web3-native risk-management to effectively and profitably facilitate under-collateralized loans via blockchain.**

**As Chief Growth Officer, you will own scaling user acquisition on both borrower and lender sides. You will be responsible for the multi-channel expansion through product-led growth, DeFi content and thought leadership, viral growth hacking and branding.**

## Tasks

*   **Build and execute user acquisition engine on both lender and borrower sides**
*   **Plan and manage various Web3 user acquisition campaigns on Galaxy/eco, Layer3, Quest3**
*   **Lead relationships with various high-profile financial and DeFi media**
*   **Launch influencer campaigns**
*   **Lead thought leadership content strategy around Web3, Lending, DeFi**
*   **Lead the team to create marketing strategies and tactics to hit growth milestones and KPIs**
*   **Help further grow the team by owning the hiring plan and coordinating hiring, external and internal**
*   **Collaborate with management, product, engineering and data analytics teams**
*   **Manage crisis communication**
*   **Orchestrate communication and members acquisition plan as we will be transitioning to DAO**
*   **Develop and lead RociFi’s overall communications strategy**
*   **Manage the production of demos, tutorials, technical papers and conference presentations necessary to grow RociFi’s active community.**
*   **Generate interest and excitement in RociFi through intelligent promotion and marketing of our products, services and brand.**
*   **Manage RociFi’s growth through social media channels (Twitter, Telegram, Discord, LinkedIn)**
*   **Establish conference goals as it relates to user acquisition, partnership opportunities, brand recognition, and recruiting**

## Requirements

**You are an ideal candidate if you:**

*   **Have strong understanding of DeFi specifics, DAOs landscape and particularly, crypto lending**
*   **Are obsessed with growth and delivered impressive numbers through innovative strategies across multiple channels in your previous experience**
*   **Have personal social media accounts with proven engagement within crypto communities (esp. Twitter)**
*   **Have experience leading marketing activities for successful crypto projects**
*   **Have strong copywriting and analytical skills**
*   **Understand the difference in user acquisition and communication strategies between blockchain space and the corporate world and most startups**
*   **Are both creative and data-driven starting from insights to drive exponential growth**
*   **Have experience overseeing a budget, managing team and driving accountable growth**
*   **Have extreme focus on quality of work and a strong eye for detail.**

## Benefits

*   **Remote, with company retreats.**
*   **Competitive compensation offered in Stablecoins and potentially in Tokens ( depending on the profile)**
*   **Flexible working hours and vacation policy**
*   **Work on a rapidly growing team with opportunities for advancement and the ability to plan for a long-term role**
*   **Work closely with other industry-leading teams on high-impact projects**

**With your application please elaborate in a few sentences your view regarding the questions below. Thank you!**

*   **Read about Non-Fungible Credit Score token in the 'nfcs-non-fungible-credit-score-credit-reputation-and-trust-token-3473c9eda458' in our blog (link on the Website). Give concrete examples of 2-3 projects in Web3 space that would benefit from using NFCS (part 4.1 - NFCS utility)**
*   **RociFi allows 30% of all anonymous borrowers in DeFi to take loans with reduced collateral. Give examples of 1-2 strategies of how you would attract anonymous stablecoin borrowers to RociFi.**

Contract

Manager

RociFi is DeFi protocol for the under-collateralized lending and the creator of NFCS, Trust and Reputation DeFi credentials.
Supported by such investors as Nexo, GoldenTree, ArringtonXRPCapital, Sygnum Capital at its core the protocol leverages on-chain data, machine learning, and Web3-native risk-management to effectively and profitably facilitate under-collateralized loans via blockchain.
As Chief Growth Officer, you will own scaling user acquisition on both borrower and lender sides. You will be responsible for the multi-channel expansion through product-led growth, DeFi content and thought leadership, viral growth hacking and branding.
<h2 id="tasks">Tasks</h2>
<ul>
<li>Build and execute user acquisition engine on both lender and borrower sides</li>
<li>Plan and manage various Web3 user acquisition campaigns on Galaxy/eco, Layer3, Quest3</li>
<li>Lead relationships with various high-profile financial and DeFi media</li>
<li>Launch influencer campaigns</li>
<li>Lead thought leadership content strategy around Web3, Lending, DeFi</li>
<li>Lead the team to create marketing strategies and tactics to hit growth milestones and KPIs</li>
<li>Help further grow the team by owning the hiring plan and coordinating hiring, external and internal</li>
<li>Collaborate with management, product, engineering and data analytics teams</li>
<li>Manage crisis communication</li>
<li>Orchestrate communication and members acquisition plan as we will be transitioning to DAO</li>
<li>Develop and lead RociFi’s overall communications strategy</li>
<li>Manage the production of demos, tutorials, technical papers and conference presentations necessary to grow RociFi’s active community.</li>
<li>Generate interest and excitement in RociFi through intelligent promotion and marketing of our products, services and brand.</li>
<li>Manage RociFi’s growth through social media channels (Twitter, Telegram, Discord, LinkedIn)</li>
<li>Establish conference goals as it relates to user acquisition, partnership opportunities, brand recognition, and recruiting</li>
</ul>
<h2 id="requirements">Requirements</h2>
You are an ideal candidate if you:
<ul>
<li>Have strong understanding of DeFi specifics, DAOs landscape and particularly, crypto lending</li>
<li>Are obsessed with growth and delivered impressive numbers through innovative strategies across multiple channels in your previous experience</li>
<li>Have personal social media accounts with proven engagement within crypto communities (esp. Twitter)</li>
<li>Have experience leading marketing activities for successful crypto projects</li>
<li>Have strong copywriting and analytical skills</li>
<li>Understand the difference in user acquisition and communication strategies between blockchain space and the corporate world and most startups</li>
<li>Are both creative and data-driven starting from insights to drive exponential growth</li>
<li>Have experience overseeing a budget, managing team and driving accountable growth</li>
<li>Have extreme focus on quality of work and a strong eye for detail.</li>
</ul>
<h2 id="benefits">Benefits</h2>
<ul>
<li>Remote, with company retreats.</li>
<li>Competitive compensation offered in Stablecoins and potentially in Tokens ( depending on the profile)</li>
<li>Flexible working hours and vacation policy</li>
<li>Work on a rapidly growing team with opportunities for advancement and the ability to plan for a long-term role</li>
<li>Work closely with other industry-leading teams on high-impact projects</li>
</ul>
With your application please elaborate in a few sentences your view regarding the questions below. Thank you!
<ul>
<li>Read about Non-Fungible Credit Score token in the &#39;nfcs-non-fungible-credit-score-credit-reputation-and-trust-token-3473c9eda458&#39; in our blog (link on the Website). Give concrete examples of 2-3 projects in Web3 space that would benefit from using NFCS (part 4.1 - NFCS utility)</li>
<li>RociFi allows 30% of all anonymous borrowers in DeFi to take loans with reduced collateral. Give examples of 1-2 strategies of how you would attract anonymous stablecoin borrowers to RociFi.</li>
</ul>

Chief Growth Officer

5 to 7 years

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