Head of Marketing

Full Details of the Job HEre: /Head-of-Marketing-33b706b8d92c807e8ce2eaae9f1bfa9b?source=copy_link

About Roamr
Roamr helps companies save 30% on hotels by paying their employees to stay with friends instead.

When travelling for work, instead of staying in a hotel, travellers can stay with a friend and roamr will redistribute the hotel spend. E.g. 2 nights in NYC for a conference costing $1000 on hotels → Company pays Roamr $700, saving $300. Roamr kickback $300 to the traveller and $300 to their friend hosting. It’s a win-win-win.

Almost every cost-cutting measure in corporate travel is met with resentment. Roamr makes the CFO or travel manager look like a hero — the company saves money and the team earns money at the same time.

We’re an early stage startup based out of Ireland and we’re already garnering global attention. Backed by some of the best people in the industry we’re unapologetically ambitious in building the next Irish Unicorn but we need an elite marketer to help us do that.

The Brand opportunity

Corporate travel branding hasn’t changed in 30 years. The industry still talks to a briefcase-and-suit traveller who largely doesn’t exist anymore. The actual workforce — millennials and Gen Z — are sharing-economy natives. No corporate travel brand speaks to them.

Roamr is one of the only cost reduction products in existence where the employer and the employee both win. The company saves 30%. The employee gets paid. There’s no trade-off.

**That’s not just our product advantage — it’s a brand story almost no company in any industry gets to tell.

What are we building?

Roamr Product Demo:

https://www.loom.com/share/37aa3b697ff847f1ad7c1794d687bbeb

Roamr Explainer - User focused

https://www.loom.com/share/8f9b0b9e7e5c4aa4aac224ff9876889f

Roamr - Opening PLG announcement video

The Role: Two Jobs Running in Parallel

We operate across two growth motions:

1. B2B enterprise adoption across Finance, Travel, People, and Sales
2. A PLG engine that drives bottom-up adoption and fuels enterprise expansion

Your role is to define the balance and sequencing between these motions, building a focused strategy that proves one while laying the foundation for the other.

The growth loop: individual tries Roamr → saves their company money → tells colleagues / the team opens the CFO conversation with proof of adoption and savings → full company rollout. A referral mechanic accelerates this — travellers earn a cut of Roamr’s revenue from colleagues they refer, for 12 months.

Content is wide open. Early tests are working, 3.9%–7%+ CTR with minimal effort. No organic engine exists yet. You will build it from scratch and scale it.

What You'll Own

• Build the marketing function from the ground up with full autonomy and ownership
• Define Roamr’s brand positioning and voice, what we sound and look like at scale
• Create high-impact content across organic, editorial, and social formats that earn attention
• Drive paid acquisition across Meta, LinkedIn, and emerging channels, scaling what works through rapid experimentation
• Build the PLG motion, converting individual usage into company-wide adoption
• Develop a repeatable B2B demand generation engine from early foundations
• Amplify brand presence through trade shows, press, and existing recognition
• Hire and scale the team as channel success and priorities become clear

Resources available on notion

Right for you if

• You thrive in chaos and are excited by change being the only constant
• You context-switch easily
• You operate with full autonomy, identify what matters, and drive it through to execution
• You move fast and ship something good today over something perfect next month
• You want to plant a flag mid-career and point unambiguously to the growth you caused
• You are on the frontier of how work is changing — AI isn’t just something you’ve played around with
• You’ve driven growth for a product selling to our buyer(s), or you’ve built a PLG motion where individual users became your best pipeline
• You create playbooks and don’t need an established one
• Bonus: you’ve been inside a startup that became a success and want to do it again from day one
• Bonus: Former founder / track record of entrepreneurial mindset / very early stage experience

The setup:

LOCATION
Remote — US or Europe based

REPORTS TO
Founder

SALARY
Above market + equity

TIME OFF
Unlimited PTO

Benefits

• Autonomy to Work from Anywhere
• Employee Stock Options
• International Event Attendance
• Unlimited PTO

Why Now

The early signs are undeniable — backed by some of the best minds in the industry, recognised at every major trade show as a genuine disruptor, and we’re just getting started. Roamr is going to be the brand that made an entire industry rethink how to create a travel brand. Someone is going to be the one to do that.

If that’s you, let’s talk.

Four Step Process:

1) Loom Video Intro

Apply to this job with a short loom video about you - who are you? (1-2 mins)

The goal of this is to give us an understanding you, the person, and what you’ve done. Just you talking to the camera unscripted telling your story.

Portfolio of Work welcome

Something like this:

https://www.loom.com/share/d7bca20192f44ef6a375c36b86195346

2) Intro Chat

Meet one of the team for a quick chat about you and Roamr

3) Interview

We’ll do a deeper dive on your background and give you the opportunity to get to know our business a little deeper

4) Scenario testing

Little bit of a capability test here - we’ll run through an example of typical types of jobs you’ll be doing to assess your skills.

5) Culture fit

If its practical, we’d like to meet some of the final candidates in person (Dublin/Ams/Porto possibly) and spend some time together for a coworking day/evening meal. We’ll cover the costs or come to you. Bonus points if you do a Roamr stay!

You can send your Loom intro video and CV to Apply (applications without ain intro video not considered)