OEM Media Buyer & AdOps Specialist - Mandarin Fluent (REMOTE)

REPLUG is a leading mobile app marketing agency specializing in OEM advertising and performance marketing. We help mobile-first companies scale efficiently by leveraging on-device media buying, data-driven strategies, and deep industry expertise.

We’re growing our OEM division and are looking for a performance-driven OEM Media Buyer & AdOps Specialist who will take full ownership of campaign execution and OEM partner relationships. This isn’t a standard media buyer role, you’ll operate at the intersection of media buying, AdOps, and strategic growth.

Your job will be to launch, optimize, and scale app marketing campaigns across OEM platforms (like Xiaomi, Appnext, Digital Turbine, etc.) and DSPs/AdNetworks, while also owning partner relationships, staying on top of platform changes, and driving performance across a portfolio of high-growth mobile apps.

Fluency in Mandarin Chinese is a must for managing key OEM partnerships and staying deeply connected with the ecosystem. You’ll work cross-functionally with our Strategy and Client Success teams, but you’ll be expected to own results and proactively stay ahead of the curve.

• Launch and scale UA campaigns across OEM platforms (Xiaomi, Appnext, Digital Turbine, etc.)
• Operate across DSPs and mobile AdNetworks to support growth goals
• Set up, QA, and monitor campaigns through MMPs (Adjust, Appsflyer, etc.)
• Optimize campaigns toward CPI, CPA, ROAS, and retention KPIs
• Maintain strong communication with OEM partners, acting as their main point of contact
• Stay up to date with product changes, beta features, and industry trends across OEMs
• Collaborate closely with internal teams to align on client goals and campaign strategies
• Troubleshoot delivery or tracking issues, working directly with partners and MMPs
• Report on performance and identify actionable insights to drive better outcomes
• Contribute to the internal growth playbook with testing insights and new platform updates

• Fluency in Mandarin Chinese (written and spoken)
• At least 3 years of experience in mobile media buying, AdOps, or user acquisition
• Direct experience managing campaigns on OEM platforms like Xiaomi, Oppo, or Appnext, among others.
• Familiarity with DSPs, AdNetworks, and mobile growth mechanics
• Proficient in MMP platforms like Adjust, Appsflyer, or Singular
• Comfortable optimizing performance based on CPI, CPA, ROAS, and LTV
• Strong operational mindset—detail-oriented, reliable, and highly organized
• Confident with data and reporting (Google Sheets, pivot tables, dashboards)
• Self-driven and proactive in identifying growth opportunities and potential blockers

Nice to have

• Experience with programmatic platforms (e.g., Liftoff, Moloco, Smadex)
• Familiarity with SKAN and iOS privacy constraints
• Knowledge of ad fraud, quality monitoring, and automation tools

• A fully remote work environment with flexible hours.
• The opportunity to work with top-tier mobile apps and innovative advertising solutions.
• A front-row seat in a fast-scaling division
• A high-growth environment where you can take full ownership of client relationships and scale with the company.
• A yearly budget dedicated to education and self-improvement

At REPLUG, we believe that diversity drives innovation and success. We are an equal opportunity employer, and we welcome applications from all backgrounds, regardless of gender, ethnicity, age, disability, or sexual orientation.

Our business is driven by core values that guide us through every activity, challenge, and opportunity in our day-to-day business.

Our core values are:

👀 Integrity and Transparency: We believe in a no-nonsense approach, fostering a culture of honesty and transparency in all our day-to-day activities.

🔝 Excellence in Execution: We are committed to delivering high-quality output in every project. Our attention to detail ensures we meet and exceed our clients' expectations.

🦄 Innovation and Creativity: We continuously challenge the status quo and strive for innovation. By bringing new ideas and approaches every quarter, we ensure that we stay ahead in the industry.

🎯 Customer-Centric Approach: Our clients' success is our success. We prioritize understanding their needs and delivering solutions that drive their growth and business value.

🤓 Continuous Learning and Knowledge Sharing: We stay updated with the latest industry trends and encourage knowledge growth. By sharing our learnings and insights, we amplify our impact and contribute to the industry's advancement.

✊ Proactivity and Ownership: We are doers. We take initiative, take ownership of our tasks, and drive projects to completion. This proactive attitude ensures that we consistently achieve our goals.

🤝 Collaboration and Teamwork: We believe in the power of teamwork. By collaborating and supporting each other, we achieve greater results and create a positive work environment.

🙇 Adaptability and Resilience: The mobile marketing landscape is dynamic. We stay adaptable, embrace changes, and are resilient in facing challenges, ensuring our sustained growth and success.

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At REPLUG we strive to make our clients happy, and we go proud of saying that we usually accomplish our goal. Don’t believe us? Check our:

• Our Clutch Reviews: clutch. co/profile/replug#reviews
• Our Success stories: rplg. io/success-stories/

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Some recent awards and recognitions for REPLUG:

• Top Mobile App Marketing Company 2022 and 2023 - Clutch
• Top App Marketing Company 2023 - Business Of Apps
• Best User Retention Campaign 2021 - App Growth Awards
• Best Integrated Mobile Advertising Campaign 2023 - Web Excellence Award
• Most Effective App Install Campaign 2023 - Effective Mobile Marketing Awards
• Gran Prix Awards 2023 - Effective Mobile Marketing Awards
• Top 1000 Companies 2023 - Clutch
• Top B2B Company 2023 - Clutch
• App Marketing Campaign of the Year 2023 Finalist - App Growth Awards
• Best User Acquisition Company 2023 Finalist - App Growth Awards

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Some brands you will work with:

Bolt, BILD News, Intesa San Paolo, Amazon Music, Mediaset, Careem, Welt News, Le Figaro, PhotoSì, Moniepoint, Jelly Juice, Cookie Clickers, Superplay, Path Crypto, MultiPolls, and KptnCook among others.

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This is probably one of the longest job descriptions you have ever read. You must at least appreciate our effort to find the right person 🤓 But if you have made it this far, it means that you may recognize yourself in what you have read. If so, we look forward to talking with you!