Marketing Lead (all genders)

WHAT MAKES THIS ROLE SPECIAL?

Regimen is the first digital holistic care company for andrological health. Our products enable our clients and their partners to live happier and healthier lives by taking care of their most intimate issues without relying on pills or resorting to surgery.

We’re looking for a holistic marketing leader who takes charge of our marketing efforts and budgets. You will be responsible for developing a strategy, executing, and controlling it. You are hands-on and highly ROI-focused, paying attention not only to your area of expertise but also to the bigger picture? We can't wait to get to know you!

You will

• develop both short and long term strategies for global DTC promotion of our product to deliver large-scale channel growth and measure and execute against it
• oversee analytics to turn insights into action – see customer acquisition, engagement, and retention process from ideation to execution
• identify what improves the consumer experience in onboarding
• develop our online web presence and drive the multi-channel growth of our customers
• define go-to-market strategies and product communication plans, develop marketing materials that drive adoption and revenue
• set the vision and strategy to build and develop the marketing team and foster creativity and innovation in the long run
• lead our agency partners and ensure a smooth collaboration

You bring

• several years of relevant experience in fast-paced environments (e.g. top-performing start-ups, scale-ups, online marketing agencies)

• in-depth understanding of:

• digital and mobile marketing practices, including SEO/SEM sales
• conversion, amplification, ROI/economic value of investments

• advertising & branding

• creativity in regards to growth hacking and product marketing experience
• experience with data analysis, reporting, and strategic planning
• a proven ability to translate business requirements across divisions, languages, and cultures
• copywriting and editing skills interest in leadership – we are looking for someone who grows with the company and enjoys working with people, proposes budgets, and makes decisions
• the courage to take risks, make decisions, test a lot, understand failure and success, and delegate the successful initiatives
• fluency in English (min C1-C2)

​We offer:

• True ownership - you will directly work on de-stigmatizing Erectile Dysfunction and you'll be an integral voice in shaping how our product comes together
• Room for creativity - you will have the ability to use a wide breadth of skill sets to get creative and explore
• Flexibility - We are remote first. You can work from our office in Berlin or your own remote setup. You should be willing to travel (when safe) at least once per quarter for our regular on-site and off-site meetings
• A mission-driven product - that our customers and partners love (and so do we!)
• Learning and growth - in a fast-paced environment. You will join a small team of talented and motivated individuals, each a specialist in their field
• Competitive salary
• A small team - which leaves you room to shape your role to a certain extent

EVERYONE IS WELCOME!

We believe that having a diverse team in which everyone can be their authentic self is key to our success. We encourage people from underrepresented backgrounds to apply and we welcome people of all race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age.

We love off-the-path careers and unconventional journeys and are looking forward to receiving your application, even if your profile does not 100% fit the description.