SEO & GEO Manager

Productsup is a Berlin-based company with a strong international customer base, and we’re looking to rapidly scale our reach within the digital commerce landscape. We are seeking a data-driven and hands-on SEO & GEO Manager to scale our organic search presence and turn search traffic into a core growth engine. In this role, you will bridge the gap between technical optimization, product marketing, and content creation to capture high-intent search demand from enterprise buyers, IT decision-makers, and business leaders.

Tasks

Strategy & Content Optimization

• Own the end-to-end global organic growth roadmap to expand brand visibility across search engines and AI answer engines while driving high-quality SQO pipeline generation.
• Conduct deep keyword research targeting BOFU and MOFU SaaS buyer journeys, providing actionable briefs to SEO content writers and content creators for high-intent topics, structured outlines, and topical authority clusters.
• Optimize existing product pages, blog hubs, and digital resources applying conversion rate optimization (CRO) principles to maximize lead capture.Technical

SEO & AI Search Engine Optimization (GEO)

• Manage site architecture, crawlability, indexation, structured data, core web vitals, and technical performance in close partnership with the web developer.
• Optimize brand visibility and product interpretation inside LLMs by securing authoritative citations, optimizing semantic entities, and building robust review ecosystems.
• Drive international organic growth by managing multi-market SEO, including hreflang implementation, content localization, and region-specific technical optimizations.

Analytics, Experimentation & Audits

• Track organic KPIs—including pipeline contribution, demo signups, keyword movements, and traffic—using Google Search Console, GA4, and Semrush.
• Design and run structured SEO and CRO experiments (title/meta tests, template changes, internal linking strategies) to measure incremental lift before rolling out sitewide.
• Perform comprehensive technical audits and landscape analyses to uncover new growth levers and pilot pioneering methodologies in the evolving search ecosystem.

Requirements

• 4+ years of hands-on SEO experience, with at least 2 years specifically focused within a B2B SaaS or tech environment.
• Deep expertise in technical SEO, schema markup, site migrations, and site performance optimization.
• Proven experience tracking and influencing AI-answer engine visibility (GEO) using specialized tools or custom tracking workflows.
• Mastery of Google Search Console, GA4, crawling software (e.g., Screaming Frog), SEO suites (Ahrefs, Semrush), and emerging AI visibility platforms.
• Proven track record of tying organic search performance directly to revenue, signups, and pipeline growth.
• Excellent communication skills to seamlessly align with Product Marketing, Content, and Engineering teams.

Benefits

• A permanent position with an attractive salary at our growing company
• The option to work remotely and flexibly, because we know outstanding talent knows best how and where to work
• A unique and thorough onboarding program where you’ll learn the ins-and-outs of our company and product
• Ongoing internal and external training, plus a yearly learning budget to help you continuously grow professionally and further your career with Productsup
• Opportunities for engaging in our Corporate Social Responsibility initiatives, plus one paid Impact Day per year dedicated to voluntary work
• Employee referral bonuses: we know that talent attracts talent, and we encourage you to refer people you know to join our team
• The opportunity to take ownership and responsibility, impacting the company’s growth in an international environment with 40+ nationalities
• Flexible benefits and private insurance through Alan
• Employee Assistance Program

Productsup values diversity. We celebrate our differences and strive to learn from each other with the firm conviction that diversity drives innovation. Our commitment to equal opportunities begins at the hiring process and extends to our whole working culture. Everyone has a unique contribution to make and all are welcome.

This role's compensation corresponds to an IC2 - 3 level within our organization.