Senior Paid Social Campaign Manager (all genders)

What is Glow25?

Hey there! We’re Glow25 – a dynamic, fast-growing Beauty & Well Aging company from Berlin. Our mission is to create glow moments and empower our customers to unlock their full beauty and potential.

We might be a little biased, but we genuinely believe working with us is a lot of fun. We’re a remote-first team (currently spread across Germany) and, despite the physical distance, we prioritize building strong connections with each other while making sure to enjoy our work.

Now, this is where you come in! We’re continuing to grow rapidly and are on the lookout for empathetic, smart, resilient, and values-driven colleagues to join us. We have big plans, and we want you to bring your best self, your knowledge, and your unique personality to help us achieve them!

These are our current challenges and future goals:

As the Senior Paid Social Campaign Manager, you will be responsible for directly managing and optimizing our paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, and other emerging channels. You’ll use data-driven insights to refine targeting, bidding, and ad creative strategies to improve performance on key metrics like click-through rate (CTR), cost-per-click (CPC), and return on ad spend (ROAS). In this role, you’ll be a hands-on expert in execution, continuously iterating to maximize campaign efficiency and ROI.

• Execute and Optimize Campaigns: You manage paid social campaigns from start to finish, including ad creation, targeting, and bid adjustments to achieve key performance metrics.
• Analyze and Report Performance: You track and analyze campaign results, providing insights and making data-driven adjustments to improve CTR, CPA, and ROAS.
• Conduct A/B Testing: You design and run A/B tests for ad copy, visuals, and audience targeting to continuously improve campaign effectiveness.
• Efficient Budget Management: You maximize budget efficiency by reallocating spend toward top-performing ads and optimizing underperforming assets.
• Collaborate with Creative and Marketing Teams: You work with internal teams to align ad assets and ensure paid social efforts support broader marketing goals.

This is where we need your support:

• Analytical Skills: You have a strong understanding of data-driven marketing, focusing on key performance metrics that drive campaign success.
• Technical Expertise: You are skilled in campaign management, audience segmentation, bidding strategies, and continuous optimization to enhance performance.
• Creative Eye: You have the ability to craft compelling ad copy and collaborate on engaging visual content that resonates with target audiences.
• Adaptability: You thrive in a fast-paced environment with shifting priorities and can adjust campaigns and tactics based on performance data.
• Communication: You are a clear and effective communicator with strong organizational skills for tracking and managing multiple campaigns simultaneously.

That's something you can look forward to:

• Flexible working hours and time tracking.
• Unlimited access to the latest courses on tech, business, leadership, and mental/physical well-being through your Udemy account.
• Top-notch equipment rented through Grover and conveniently delivered to your home.
• A generous 40% discount on our entire range in the shop.
• 30 days of vacation + the option to take up to 10 days of unpaid leave – because sometimes you just need a little break.
• Company health insurance that covers additional services worth up to €600 per year (e.g., vision aids, dental cleanings, etc.).
• Glow Card: With your prepaid credit card, you can shop at selected providers in your area. Each month, you'll receive €50, giving you an annual bonus of €600!
• After passing your probation period, we offer a company pension plan with an annual contribution of at least €600. And here’s the best part: if you contribute to the plan yourself, we’ll add an extra 20% on top.
• We don’t want to brag, but we think our Kununu score speaks for itself. We love that our employees are so happy with us, and we believe that’s worth sharing!

Yay! You've made it this far!

If you're still reading, there's a good chance that we're a match.

But there’s one more thing we want to say: Don’t hesitate! Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfill our mission of helping people bring more energy into their daily lives.