Social Media Manager (m/w/d) Employer Branding

At Picnic, we’re revolutionizing the way people buy groceries with our innovative and sustainable app-only service. We do almost everything in-house, developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat. If you’re a passionate Social Media Manager and TikTok enthusiast, we’re offering you the opportunity to join the diverse team at our Düsseldorf office and make a real difference in our scale-up environment.

🥜 In a nutshell

As a Social Media Manager, you’ll lead and enhance our brand’s social media presence in the German market. By developing a strategic content plan, you’ll create and produce engaging content (photo/video) that connects with our community of heroes—Shoppers who assemble orders at our warehouse and Runners who deliver to our customers. In close collaboration with our Employer Branding team in Amsterdam, you’ll strengthen our brand awareness on TikTok and shape a compelling employer brand for our operational workforce. Your efforts will play a key role in driving recruitment to maintain a workforce of 10,000+ employees, a vital element of Picnic’s growth in Germany.

🎯 What you’ll do

• Lead our (organic) TikTok efforts as Picnic Germany’s social media expert, creating engaging employer brand content.
• Manage Picnic Germany’s social media presence, executing our strategy hands-on by visiting operational locations, connecting with Runners and Shoppers, and capturing authentic content.
• Brief and oversee third-party collaborations, such as influencers, to boost Picnic’s employer brand visibility.
• Handle community management across platforms, engaging with followers and responding to comments, messages, and user-generated content.
• Cultivate a network of employee content creators to amplify our brand message from within.
• Own the growth of our TikTok account to attract talent and increase job applications for Picnic.
• Track social media performance, leveraging data insights to refine content strategy and reporting on KPIs to optimise engagement and reach.

⭐ About you

• Bachelor's or Master's degree in Media, Marketing, Communications, or equivalent
• 2-4 years of experience in Social Media Marketing
• TikTok is your go-to app, even before Instagram, and you’re deeply tuned into social media trends and culture.
• You create visually compelling content that resonates with Gen Z and tells an authentic story
• You have great communication skills for both creating content (messaging) and working with teams or partners.
• You love a fast-paced environment, always ready to try new things and jump on trends to keep our social media strategy fresh and exciting.
• You are efficient in managing multiple projects and tasks ensuring consistent execution of our social media strategy
• You are ready to travel across Germany to capture Picnic’s unique work culture.
• You’re outgoing and can easily energise those in front of the camera to capture genuine content.
• You speak English and German fluently

📖 Picnic Perks

Make a difference

• You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact.
• Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place!

Teamwork makes the dream work

• With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat

• You’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options).

Travel

• Travel throughout Germany with your Deutschlandticket

Stay healthy

• Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials.
• There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing!

Attractive package

• We offer competitive compensation and a pension plan that looks out for your future self as well as 30 vacation days per year, so you can recharge your batteries

Work-life balance

• We have an office first policy, but where possible, we like to enable people to work in ways that suit their working styles.

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.