Performance Marketing Analyst

At Picnic, we’re revolutionizing the way people buy groceries with our innovative and sustainable app-only service. We do almost everything in-house, developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat. If you’re a passionate Performance Marketing Analyst, we’re offering you the opportunity to join the diverse team at our Amsterdam HQ and make a real difference in our scaleup environment.

🥜 In a nutshell

Picnic is on the hunt for a passionate Performance Marketing Analyst to elevate our online campaigns and push performance marketing to new heights. In this role, you’ll collaborate closely with our growth and performance teams, crafting impactful campaigns across all digital channels. As we expand across the region, you’ll have a front-row seat in shaping the future of online groceries!

🎯 What you’ll do

Data Analysis and Insights:

• Analyze data to measure our performance marketing campaigns, identify opportunities, and support our growth/marketing teams.
• Perform campaign reporting and conversion analysis, design and interpret experiment results, and deliver actionable recommendations.
• Use tools like SQL, Python, R, Tableau, and Google Analytics to generate insights from large datasets.
• Conduct customer segmentation to improve targeting.

Measurement and Attribution:

• Develop, implement, and test digital marketing strategies across channels to grow our customer base.
• Advise growth and performance marketing teams on proper measurement and ad attribution.
• Use the latest tools and methodologies to constantly improve our measurement and analytics capabilities.

Collaboration and Communication:

• Work with marketing, operations, and data teams on projects focusing on user growth, mobile usage, and revenue.
• Communicate campaign performance and provide actionable insights to marketing teams.
• Brainstorm and collaborate on new ideas for tests or improvements.

Reporting and Dashboarding:

• Create dashboards, data visualizations, and campaign performance reports.

⭐ About you

• 3-5 years of work experience in marketing or growth analytics in a fast-paced environment, start-up, scale up
• MSc in Digital Marketing, Econometrics, Mathematics, Statistics, or equivalent experience
• Proficiency with SQL (Python/R is a plus!) with the demonstrated ability to learn new scripting languages
• Ability to process and analyze complex data sets, and interpret them to make business decisions
• Your communication skills allow you to convert abstract plans into digestible information for your team
• Experience using mobile app analytics tools such as Firebase, Mixpanel, and Apple Analytics is a huge plus

📖 Picnic Perks

Every expert was once a beginner!

• You’ll get plenty of opportunities to challenge yourself and grow, Lunch & Learn sessions, and tailored soft skills training. We also offer free professional weekly language courses.

Make a difference

• You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact.
• Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place!

Teamwork makes the dream work

• With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat

• You’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options). Coffee snob? Don’t worry, our amazing Picnic barista has you covered.

Stay healthy

• Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials.
• There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing!

Attractive package

• We offer competitive compensation and a pension plan that looks out for your future self as well as 25 vacation days per year, so you can recharge your batteries

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.