Interim Marketing Manager (Maternity Cover)

Lassie is an InsurTech active in the Swedish, German, and French pet markets and has completed a Series B funding round of 23 million euros. Our mission is to fundamentally transform pet health. As a digital pet insurance provider, we offer dog and cat owners excellent insurance coverage as well as a simple, fully digital claims process.

Our goal is also to reduce illnesses and injuries in pets and to promote knowledge about the proper care of dogs and cats. As we continue to expand into new European markets, we are looking for you to join our team as Marketing Manager Sweden.

• Lead influencer marketing for Sweden: identify suitable influencers, negotiate collaborations, and build strong relationships with our partners.
• Develop strategic partnerships with brands, organizations, and communities in the pet sector to increase Lassie’s brand awareness and create new collaboration opportunities.
• Take ownership of Lassie’s content and branding activities in Sweden, managing all types of texts and marketing materials.
• Work closely with our Creative Lead to produce marketing materials and collaborate with UGC creators to develop campaign-based content.
• Establish and optimize marketing processes while working with interns, freelancers, agencies, and/or other team members.
• Define marketing goals, analyze campaigns based on data, and ensure objectives are achieved within budget.
• Collaborate closely with the global marketing team in Berlin and the Country Manager Sweden to align marketing strategies, campaigns, and their implementation.

• Experience: Proven experience as a Marketing Manager or similar role, ideally in consumer marketing, influencer marketing, or brand partnerships.
• Execution focus: Strong hands-on skills in campaign management, influencer activations, and content creation.
• Communication: Excellent written and verbal communication skills in both Swedish and English is mandatory.
• Collaboration: Ability to work effectively across teams, with global colleagues and external partners.
• Mindset: Proactive, structured, and comfortable working in a fast-paced environment.
• Location: Based in Stockholm, on-site presence required.

• The opportunity to be part of a company in an early scale-up phase at the forefront of a booming market
• A dynamic and welcoming company culture and a great team of experts, united by at least one thing: a love for animals
• A work environment with plenty of room for creativity, learning opportunities, and short decision-making paths
• The joy and excitement of working on a unique product that makes the world a little better
• Hybrid working model
• Great after-work and team events

Excited to join us? We look forward to your application – preferably in English.