Technology, Information and Internet

paretos GmbH

11-50

Germany

Paretos is the **leading AI-based decision intelligence platform** to make effective, data-driven decisions across entire organizations, enabling business users to evaluate complex data, predict future scenarios and take optimal actions via a no-code UI and integrations with no prior data science knowledge needed. As a **"remote-first company"** with team members all over **Europe**, we strongly believe that this ambitious path is only possible with a great and diverse team.

paretos is an inclusive company with equal opportunities for all. Our corporate culture is guided by the principles of **GUNG HO** - we believe in the synergy of worthwhile work, the control of achieving a common goal, and the importance of cheering each other on. We are proud to have brought together passionate, high-performing and caring people of all genders, cultures, backgrounds and views. Together, they all form the heart of the company and drive us to new heights every day. The combination of remote work and regular onsite-events is our key to strengthen our team spirit and to form our culture. To keep this up, we are happy to receive your application if you already live in **Europe** or if you’re open to **relocate**.

Marketing is a key function to continue and scale our very successful growth strategy, promoting the value of Decision Intelligence to more customers in the DACH region - and as the next step in other markets. We celebrate bold, fresh and value-centric B2B marketing that B2C start-ups dream about. Our success will rely on your ability to deliver high-quality vertical and thought leadership content and activities to the right people at the right time on the right channels.

We are therefore looking to hire an energetic, creative, can-do attitude individual who is an expert in B2B performance marketing, from brand awareness campaigns, lead generation activities, and demand generation to qualify leads, SEO and SEA down to marketing automation using HubSpot. As a Performance Marketing Manager, you are part of our marketing team and will be responsible to deliver impactful campaigns, analyzing performance, and developing recommendations and actions to adjust our activities, approaches and processes working closely with various stakeholders.

## Tasks

*   Establish a best-in-class performance marketing engine, delivering against ambitious goals in line with quarterly company OKRs
*   Translate your knowledge into smart, target group-oriented B2B performance marketing and growth marketing strategies
*   Set up always-on campaigns on LinkedIn and Google (SEA) to drive a constant stream of visitors to our website
*   Own lead and demand generation campaigns working closely with Content Marketing to deliver value to potential customers
*   Evolve our marketing-driven contact and lead capture tactics and processes delivering high-quality MQLs and SQLs to the Sales Team
*   Define the overall performance marketing measurement framework to show the impact marketing has on the overall business success

## Requirements

*   Several years of proven work experience in B2B Performance Marketing, Media Buying and Media Planning working for a media agency, B2B (tech) company or a start-up
*   Hands-on experience setting up and executing media campaigns on various platforms (e.g. LinkedIn, Meta, Google, etc.)
*   Applied experience working with CRM tools like HubSpot, creating marketing automation, pulling reports, identifying trends and blind spots along the user journey
*   Excellent verbal and written communication skills in English and German
*   Capable of influencing people and fostering change in a collaborative way
*   Enthusiasm about diving into new challenges and taking our growth to a new level
*   Motivated, team-oriented, proactive, structured and analytical is how you normally describe your way of working

## Benefits

These perks will be waiting for you if you become part of the paretos family:

*   We are a remote-first company – nevertheless you’re still very welcome to work at the office and enjoy the great view over Heidelberg
*   At the office you can test your barista skills and brew some great coffee to keep you going throughout the workday or enjoy some coffee talks with your fellow paretoneers. (You might even be awarded the next “paretos office barista of the year” at our Christmas party!)
*   Talking about the team: you’ll complement a highly skilled & motivated team of paretoneers ready to hit the road and have fun along the way
*   We regularly enjoy professional and fun events online and IRL with the whole team
*   You’ll get the office equipment you need to show off your full potential. We believe that your capabilities shouldn’t be limited by hardware components
*   Boost your continuous learning journey with our personal learning budget!
*   Work whenever it fits best for you with flexible working hours
*   Receive a mobility budget to access various kinds of transportation whilst setting off your carbon emissions
*   If you are part of the paretos dog club, feel free to bring your furry friend to the office

We are continuously expanding our benefits as we grow to ensure an environment where our team members feel comfortable and happy to work at.

This is it from our side for now. What about you? Are you ambitious to disrupt the Decision Making & AI Optimization world with us? Then send us your application!

Note: We encourage you to apply for this role, even if you don’t match all the requirements 100%. As long as you inherit the eagerness to learn, we are happy to be convinced that you are the right fit for us.

Bachelor degree completed

Employee

<p>Paretos is the <strong>leading AI-based decision intelligence platform</strong> to make effective, data-driven decisions across entire organizations, enabling business users to evaluate complex data, predict future scenarios and take optimal actions via a no-code UI and integrations with no prior data science knowledge needed. As a <strong>&quot;remote-first company&quot;</strong> with team members all over <strong>Europe</strong>, we strongly believe that this ambitious path is only possible with a great and diverse team.</p>
<p>paretos is an inclusive company with equal opportunities for all. Our corporate culture is guided by the principles of <strong>GUNG HO</strong> - we believe in the synergy of worthwhile work, the control of achieving a common goal, and the importance of cheering each other on. We are proud to have brought together passionate, high-performing and caring people of all genders, cultures, backgrounds and views. Together, they all form the heart of the company and drive us to new heights every day. The combination of remote work and regular onsite-events is our key to strengthen our team spirit and to form our culture. To keep this up, we are happy to receive your application if you already live in <strong>Europe</strong> or if you’re open to <strong>relocate</strong>.</p>
<p>Marketing is a key function to continue and scale our very successful growth strategy, promoting the value of Decision Intelligence to more customers in the DACH region - and as the next step in other markets. We celebrate bold, fresh and value-centric B2B marketing that B2C start-ups dream about. Our success will rely on your ability to deliver high-quality vertical and thought leadership content and activities to the right people at the right time on the right channels.</p>
<p>We are therefore looking to hire an energetic, creative, can-do attitude individual who is an expert in B2B performance marketing, from brand awareness campaigns, lead generation activities, and demand generation to qualify leads, SEO and SEA down to marketing automation using HubSpot. As a Performance Marketing Manager, you are part of our marketing team and will be responsible to deliver impactful campaigns, analyzing performance, and developing recommendations and actions to adjust our activities, approaches and processes working closely with various stakeholders.</p>
<h2 id="tasks">Tasks</h2>
<ul>
<li>Establish a best-in-class performance marketing engine, delivering against ambitious goals in line with quarterly company OKRs</li>
<li>Translate your knowledge into smart, target group-oriented B2B performance marketing and growth marketing strategies</li>
<li>Set up always-on campaigns on LinkedIn and Google (SEA) to drive a constant stream of visitors to our website</li>
<li>Own lead and demand generation campaigns working closely with Content Marketing to deliver value to potential customers</li>
<li>Evolve our marketing-driven contact and lead capture tactics and processes delivering high-quality MQLs and SQLs to the Sales Team</li>
<li>Define the overall performance marketing measurement framework to show the impact marketing has on the overall business success</li>
</ul>
<h2 id="requirements">Requirements</h2>
<ul>
<li>Several years of proven work experience in B2B Performance Marketing, Media Buying and Media Planning working for a media agency, B2B (tech) company or a start-up</li>
<li>Hands-on experience setting up and executing media campaigns on various platforms (e.g. LinkedIn, Meta, Google, etc.)</li>
<li>Applied experience working with CRM tools like HubSpot, creating marketing automation, pulling reports, identifying trends and blind spots along the user journey</li>
<li>Excellent verbal and written communication skills in English and German</li>
<li>Capable of influencing people and fostering change in a collaborative way</li>
<li>Enthusiasm about diving into new challenges and taking our growth to a new level</li>
<li>Motivated, team-oriented, proactive, structured and analytical is how you normally describe your way of working</li>
</ul>
<h2 id="benefits">Benefits</h2>
<p>These perks will be waiting for you if you become part of the paretos family:</p>
<ul>
<li>We are a remote-first company – nevertheless you’re still very welcome to work at the office and enjoy the great view over Heidelberg</li>
<li>At the office you can test your barista skills and brew some great coffee to keep you going throughout the workday or enjoy some coffee talks with your fellow paretoneers. (You might even be awarded the next “paretos office barista of the year” at our Christmas party!)</li>
<li>Talking about the team: you’ll complement a highly skilled &amp; motivated team of paretoneers ready to hit the road and have fun along the way</li>
<li>We regularly enjoy professional and fun events online and IRL with the whole team</li>
<li>You’ll get the office equipment you need to show off your full potential. We believe that your capabilities shouldn’t be limited by hardware components</li>
<li>Boost your continuous learning journey with our personal learning budget!</li>
<li>Work whenever it fits best for you with flexible working hours</li>
<li>Receive a mobility budget to access various kinds of transportation whilst setting off your carbon emissions</li>
<li>If you are part of the paretos dog club, feel free to bring your furry friend to the office</li>
</ul>
<p>We are continuously expanding our benefits as we grow to ensure an environment where our team members feel comfortable and happy to work at.</p>
<p>This is it from our side for now. What about you? Are you ambitious to disrupt the Decision Making &amp; AI Optimization world with us? Then send us your application!</p>
<p>Note: We encourage you to apply for this role, even if you don’t match all the requirements 100%. As long as you inherit the eagerness to learn, we are happy to be convinced that you are the right fit for us.</p>


Performance Marketing Manager (f/m/d)

Product/Content Marketing Manager (f/m/d)

Sales Development Representative (f/m/x)

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