Digital Campaign Specialist (m/f/d/x)

We are the platform turning browsing into shopping.

We are the platform turning browsing into shopping.
We connect 200 million shoppers with deals they love while boosting local sales for hundreds of top retailers and brands.
We help consumers save time and money while making smart shopping decisions, and we support retailers and brands in engaging customers from online research to in-store purchases.

Ready to spark your growth with us?

Who we look for

... a Digital Campaign Specialist (f/m/d) who is a true #digitalnative and has a passion for navigating the complex world of online marketing. As part of our international team of Digital Campaign Experts, you'll be responsible for end-to-end campaign setup and optimization, all with the goal of maximizing efficiency and keeping our customers happy.

Sounds like your dream job? We can't wait to receive your application. Let's join forces to create some impressive campaigns!

What you will do

• You’ll take ownership of the entire campaign management process – from strategic planning and setup using our internal Campaign Management tools, to continuous optimization and in-depth analysis via our BI systems.
• In addition your main focus will be on setting up and optimizing Outbrain and Google Ads Display campaigns. With your expertise in digital marketing, you’ll create campaigns that truly stand out and deliver measurable results.
• Monitoring key performance indicators such as CPC, CTR, and contribution margins will be a central part of your work, helping you to identify opportunities and drive performance improvements.
• Using data-driven insights, you’ll continuously refine and elevate campaign outcomes, translating analytics into actionable recommendations and clear performance reports.

• Collaboration is key – you’ll work closely with our Sales Team to ensure alignment between marketing and sales strategies, supporting lead generation and conversion efforts with your expertise."

  What you will need

• You’re a true Display Ads pro — with solid experience in Google Ads, Google Ads Editor, and Outbrain (or a similar platform). Bonus points if you’ve already worked with Meta Ads.
• You’ve gained your first experience as an Online Marketing Manager, Social Media Manager, Campaign Specialist, or in a similar digital marketing role — and you’re ready to take things to the next level.
• You’re passionate about online marketing, love digging into KPIs, and know how to turn insights into better performance.
• Your mindset: hands-on, efficient, and results-driven — you live by the motto “Done is better than perfect.”
• You’re a team player who enjoys working collaboratively, taking ownership, and growing with new challenges.

• You’re fluent in English (spoken and written). At our company, we value diversity and actively encourage it — we believe a variety of perspectives and backgrounds makes us stronger. We focus on potential rather than on having a “perfect” CV. If this role excites you and you believe you could grow into it — even if you don’t tick every single box in the requirements — we’d love to hear from you!

  Location

Sofia

What you will find at Shopfully

• An opportunity to thrive in a rapidly scaling multinational company.
• A vibrant, informal, and inclusive work environment.
• We champion autonomy, flexibility, and a hybrid work model, empowering you to own your work.
• Access to learning opportunities and regular feedback sessions.
• Enjoy our central, modern offices featuring fresh snacks, coffee (including vegan options!), and ergonomic setups.
• Engage in meaningful team events: offsites, happy hours, company parties and celebrations that unite us beyond daily tasks.
• We provide all the necessary equipment for you to work effectively and set up your workspace, wherever you are.
• Benefit from additional country-specific advantages based on local contracts and practices.

Your Point of Contact

Lisa Kammler
Senior Group People & Talent Partner