(Senior) Marketing Manager - SEO (m/f/d)

Job Description

(Senior) Marketing Manager - SEO (m/f/d)

THIS IS US

At Oetker Digital, we partner with the Oetker Group companies to define what digital business transformation means and to create business value and impact based on data, technology and talents, so that they can unlock their digital future. We support many beloved brands such as Dr. Oetker, Radeberger and Coppenrath & Wiese.

With our team of about 100 talented individuals from diverse backgrounds, based in our Berlin headquarters, we foster an open, positive learning culture, driven by our shared values and the spirit of a family-run company.

THE ROLE

As a Marketing Manager - SEO, you will actively drive the digital transformation of the Oetker-Group. You will manage and optimize SEO projects for Oetker Group companies, ensuring state of the art SEO tool setup, and enhancing search engine visibility. Responsibilities include conducting in-depth SEO audits, developing strategic roadmaps, and collaborating with a diverse set of stakeholders to drive effective digital marketing and content strategies.

WHAT YOU'LL DO

• Foster and own an established relationship with relevant stakeholders within Oetker Digital and especially with Oetker Group companies, including brands, such as Dr. Oetker, Radeberger, Flaschenpost and many more
• Work directly with a diverse set of companies from the Oetker Group to fuel and support their digital marketing transformation, with a strong focus on strategic consulting and capability building
• Own, manage and develop SEO projects
• Ensure state of the art SEO tool setup and enable highest visibility for multiple properties. Operationally optimise search engine rankings through technical and content focussed SEO
• Provide in-depth SEO audits (including business KPIs) and elaborate roadmaps for owned media sites
• Work with external and internal stakeholders to drive holistic Digital Marketing along all areas of the consumer journey. Build on relevant data to boost marketing efficiency and effectiveness
• Consult business partners on content strategy development and develop content plans for diverse digital marketing channels with a strategic perspective
• Monitor, explore and report on major marketing trends and innovations

Requirements

WHAT YOU'LL BRING

• A strategic mindset combined with an operational drive
• Proven hands-on experience with typical SEO solutions and tools (e.g. Sistrix, Screaming Frog, and Search Console)
• Consult on best use of SEO in line with business and marketing strategies
• Conceptualizing as well as executing best-in-class SEO strategies for properties’ visibilities and ranking
• Excellent digital marketing knowledge combined with a data-driven approach
• Expertise in content management
• Project management expertise, ideally experienced in agile processes
• Communication, collaboration, presentation, and moderation skills
  A huge plus, but optional:
• Gained insights in FMCG industry or Start-Up environment
• Proprietary development of solutions (e.g. tracking, analysis, link management)

• Fluency in German & English

  WHAT WE OFFER

• Modern and dog friendly office located at the heart of Berlin
• Hybrid working model with flexible working hours for a healthy work-life balance
• We work in cross-functional and international teams and have regular company/team events
• 28 days of paid vacation, plus Christmas and New Year’s Eve off, as well as the possibility to take a sabbatical or additional unpaid leave
• 10 paid child’s sick days per year
• Annual learning and development budget purchase educational resources up to €1.500
• Equipment of your choice: Macbook or Lenovo, plus additional devices for your home office set up
• In house conversational German classes for beginners
• Subsidized Urban Sports Club Membership or BVG Deutschland Ticket
• Mental well-being support, including individual sessions, through our partner Likeminded
• Premium relocation support for colleagues outside of Germany: visa application support, assistance with searching temporary accommodation, payment of the first monthly rent
• Company pension scheme and personal accident insurance
• Corporate discounts from a wide range of external partners