CRM Campaigns Intern (80-100%)

Internship

CRM, Direct Marketing

EUR 2'000 / month

About neon

Innovative, independent, and proudly Swiss – neon has been redefining banking since 2019. We believe banking should be simple, transparent, and accessible to everyone. No hidden fees, no unnecessary complexity, no stuffy branches. Just a smart, fully digital account that fits in your pocket – already used by over 250'000 people across Switzerland.

We offer flexible plans – neon free, plus, global, and metal – as well as investing, pillar 3a pension scheme, and a joint account, all manageable in minutes from the app. And we’re just getting started.

About the position

As a CRM (Client Relationship Management) Campaigns Intern, you will support the end-to-end implementation of user activation campaigns and contribute to making the daily financial life of over 250’000 neon clients simpler and more engaging.

You will join the CRM team – a group of 4 people that is part of neon's Marketing team – and work directly with the Head of CRM. The team focuses on activating the neon user base: helping users understand and get the most out of the neon app, its features and plans.

You will develop solid knowledge of customer activation workflows, our business, our clients, and the Swiss Fintech and banking market.

Tasks

What you will concretely learn

CRM Campaign Implementation

Support the implementation of user activation campaigns: understand user journeys and data insights, help prepare campaign assets, segments and workflows, coordinate translations and proofreading, support implementation in CRM tools (including AI agent management), and hit the 'send' button
Ensure cross-functional collaboration: keep Product, Data, Customer Care and Ops teams informed of upcoming campaigns and gather their feedback
Ensure the right level of content personalisation (Liquid code) to make communications simple, accurate, regulation-compliant and on-brand
Contribute to content scalability across formats (from blog posts to app banners, also exploring new formats) and channels (in-app, email, push, etc.)
Assist in tracking campaign performance and prepare simple reports on engagement and conversion metrics, as well as key learnings to share with internal and external stakeholders

Experimentation & Optimisation

Support the setup and monitoring of A/B tests, from subject line variants to broader test campaigns and control groups
Help maintain CRM documentation, templates and operational processes (vocabulary, CRM platform training, AI prompts, etc.)
Help identify optimisation opportunities across campaigns based on data analysis, user feedback, AI outputs or automation possibilities

Requirements

What you bring

You are advanced in your degree in a relevant field (you decide if it was relevant and can explain to us how)
You have a first experience in B2C CRM or client activation – for example through a previous internship or a role in CRM, or in Marketing for a finance app
You have a genuine willingness to learn a lot and grow quickly in a fast-paced environment
You are a hands-on person who does not shy away from the uncertainty and lower degree of formalization that are inherent in a start-up – yet your own work is always well-structured
You genuinely enjoy interacting with people and are used to adapting your language to diverse audiences
You have a passion for explaining financial topics in simple terms and for building simple yet efficient workflows – you value the beauty of simple solutions and impeccable communication
You are fluent in English; German /French /Italian are considered a plus

Practicals