Marketing Analyst Manager

Marketing Analyst Manager

Gaming

Malta

Fantastic Salary Renumeration + exceptional Benefits and Career!

Award winning Online Casino Company offering the widest variety of games in the industry. Our team constantly strives to provide revolutionary casino innovation, swift and secure payments, excellent customer service and unforgettable player experiences.

Responsibilities
We’re on the hunt for a data-driven problem solver who loves turning numbers into powerful insights.
If you have hands-on experience in performance marketing and a passion for driving results, this is your chance to make an impact — we want to hear from you!

Attribution & Marketing Measurement

• Develop and refine multi-touch attribution (MTA) models
• Implement, validate, and improve data-driven attribution
• Lead and maintain Marketing Mix Models (MMM)
• Design incrementality tests

Reporting & Dashboarding

• Build and maintain automated dashboards
• Enable real-time performance monitoring
• Present impactful insights and reports to marketing leaders

ROAS & Budget Analysis

• Conduct deep-dive ROI analysis across a variety of marketing channels: Paid Social, Display, Affiliates, PPC, SEO, Influencers, and Offline media
• Provide strategic recommendations on budget allocation

Campaign Analytics & Insights

• Analyse the full marketing funnel and user segments
• Quantify the impact of creative, messaging, and placements on engagement and conversion
• Deliver post-campaign analysis with actionable recommendations

Martech & Data Infrastructure

• Work closely with marketing operations to ensure accurate tagging, tracking, and data flow across platforms like Google Tag Manager (GTM), GA4, MMPs, and CDPs.
• Partner with data engineering to enhance the data model
• Support the integration of new marketing tools

Required Experience

• 3–5+ years of experience in a data/analytics role within eCommerce, performance marketing, or iGaming.
• Experienced data analyst who also worked with digital marketing, thus understands it’s needs, measurements and language.
• A strong command of marketing attribution methodologies.
• Proficiency in data visualization tools (Power BI, Tableau, etc.).
• Hands-on experience with marketing platforms like Google Ads, Meta, AppsFlyer, SEMrush, GA4, etc.
• Familiarity with offline marketing measurement and geo-based lift modeling.
• Solid understanding of frameworks like ROAS, CAC, CLTV, and payback period.
• Background in statistical modeling and experimentation (e.g., uplift modeling, Bayesian A/B testing).
• Familiarity with affiliate analytics and tracking platforms.

Fantastic Salary package + Exceptional Benefits and Career Future

We are on the hunt for a data-driven problem solver who loves turning numbers into powerful insights.
If you have hands-on experience in performance marketing and a passion for driving results, this is your chance to make an impact — we want to hear from you!