Off- Page SEO Specialist

Who We Are

Machete is a fast-growing organisation operating within the online gaming and digital entertainment sector. We are driven by innovation, operational excellence, and a commitment to delivering safe, compliant, and enjoyable gaming experiences. As we continue to scale across multiple jurisdictions, we are strengthening our internal teams to ensure we remain at the forefront of industry standards and regulatory expectations.

About the Role

We are looking for an experienced Off-Page SEO Specialist to join our growing SEO team in Malta. In this role, you will own the external authority-building efforts across a portfolio of iGaming and casino affiliate websites, with a direct impact on organic rankings, domain authority, and referral traffic. You will work at the intersection of link acquisition, content strategy, and stakeholder management, bridging off-site work with on-site execution to drive measurable results in one of the most competitive verticals online.

Link Building & Authority Development

• Design and execute scalable link-building strategies tailored to the iGaming vertical, targeting high-authority placements across casino, gambling, and gaming-adjacent publications
• Run structured outreach campaigns to identify, pitch, and secure backlinks on relevant, reputable domains
• Identify and recover lost or broken link opportunities through continuous backlink monitoring
• Collaborate with the content team to brief and produce linkable assets, editorial pieces, data studies, infographics, that attract natural backlinks at scale
• Manage and maintain the company's private blog network (PBN): domain health monitoring, content scheduling, hosting diversification, footprint minimisation, and DR upkeep
• Own end-to-end backlinking campaigns across PBN, outreach, and niche edit channels — from target URL prioritisation to anchor strategy and monthly reporting

Stakeholder & Partner Management

• Build and maintain relationships with external publishers, digital agencies, and media partners (including international markets)
• Work closely with agencies to co-design, brief, and evaluate digital marketing campaigns with an off-page SEO lens
• Coordinate with internal departments: Content, CRM, Social Media, and Sponsorship, to align off-page efforts with broader brand and campaign objectives

Analysis & Reporting

• Conduct competitor backlink analysis to identify gap opportunities and benchmark performance
• Track and report on key off-page KPIs: domain rating growth, referring domain count, anchor text distribution, link velocity, and organic traffic impact
• Monitor brand mentions and unlinked citations; convert them into link opportunities where relevant
• Support keyword research and content gap analysis to inform both outreach targeting and editorial briefs

Cross-functional Collaboration

• Act as the link between on-site and off-site SEO, ensuring link acquisition efforts are aligned with internal linking structure, pillar pages, and priority URL targets
• Feed insights from off-page data back into on-page and technical SEO priorities

• 2+ years of hands-on off-page SEO experience, ideally in iGaming, affiliate, or another competitive digital vertical
• Proven track record of link acquisition at scale, with a portfolio of measurable results (DR growth, ranking improvements, traffic uplift)
• Proficiency with standard SEO tooling: Ahrefs, Majestic, Google Search Console, Google Analytics, RankActive
• Strong understanding of backlink quality signals: topical relevance, traffic, DR/DA, anchor diversity, link placement context
• Experience briefing content for SEO. You don't need to write everything, but you need to know what makes a piece worth linking to
• Comfortable working in a multi-site, multi-market environment with competing priorities
• Solid written English; French is a strong plus

Nice to Have

• Experience in regulated or grey-market iGaming markets (EU, francophone Africa, LATAM)
• Basic understanding of technical SEO concepts (canonicals, hreflang, crawl budget) to communicate effectively with on-page and dev teams
• Experience working with or evaluating link-building agencies

• A competitive and attractive salary
• Private health insurance (after probation)
• Annual wellbeing allowance to support your physical and mental health
• Regular social events to foster strong team connections
• Daily lunch allowance when working from the office
• Birthday Gift