Advertising Services

Lantern Digital

11-50

<p>As a Performance Marketing Specialist, you will play a crucial role in optimizing our digital advertising efforts across a range of platforms, including Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, and more. Your expertise will directly impact our brand's visibility and conversion rates. We are seeking a talented professional with a minimum of 3 years of experience in performance marketing.</p>
<h2>Tasks</h2>
<ul>
<li>Develop and implement comprehensive digital marketing strategies across various paid advertising platforms, including Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads, TikTok Ads, Twitter Ads, and others.</li>
<li>Plan, execute, and optimize paid campaigns to drive lead generation, website traffic, and conversion rates.</li>
<li>Conduct keyword research, ad copywriting, and creative development to maximize campaign performance.</li>
<li>Utilize Google Analytics and other analytical tools to monitor, analyze, and report on campaign performance, making data-driven adjustments to achieve KPIs.</li>
<li>Continuously analyze and refine website conversion funnels to enhance user experience and increase conversion rates.</li>
<li>Collaborate with the marketing and design teams to create and test landing pages, ad creatives, and other assets for campaigns.</li>
<li>Stay up to date with industry trends, emerging platforms, and best practices to ensure a competitive edge in the market.</li>
<li>Budget management and allocation, ensuring maximum ROI on advertising spend.</li>
<li>Collaborate with cross-functional teams to align marketing efforts with company goals.</li>
</ul>
<h2>Requirements</h2>
<ul>
<li>Minimum of 2 years of experience in performance marketing, with a strong focus on paid advertising.</li>
<li>Proficiency in managing paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, etc.</li>
<li>Strong understanding of Ecommerce marketing channels and campaign measurement.</li>
<li>Should have in-depth knowledge of Google Tag Manager</li>
<li>In-depth knowledge of Google Analytics, Excell and other analytics tools.</li>
<li>Experience with A/B testing, conversion rate optimization, and marketing funnel analysis.</li>
<li>Strong analytical skills and the ability to interpret data to drive decision-making.</li>
<li>Excellent communication and collaboration skills.</li>
<li>Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.</li>
<li>Creative thinking and problem-solving abilities.</li>
<li>Certifications in relevant advertising platforms</li>
</ul>

Performance Marketing Specialist

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