Food and Beverage Retail

KoRo Handels GmbH

201-500

<h2>Your tasks</h2>
As a Product Marketing Manager (m/f/d), you will play a key role in connecting product development, brand strategy, and commercial success. You will shape how KoRo products are positioned in the market, develop compelling product narratives, and support both direct-to-consumer (D2C) and retail growth. 
In this role, you will develop go-to-market strategies, define product positioning and messaging, and ensure our communication resonates with clearly defined customer segments across all channels and stakeholders. Your responsibilities will include: 
<ul>
<li>Product Positioning, USPs &amp; Packaging Insights <ul>
<li>Translate product features and insights into clear customer benefits and compelling stories. </li>
<li>Define USPs, product narratives, and messaging frameworks to differentiate products. </li>
<li>Support packaging with clear, relevant product claims and benefits.</li>
</ul>
</li>
<li>D2C Product Launches <ul>
<li>Define launch messaging and angles to drive engagement and conversion. </li>
<li>Collaborate with marketing teams to ensure consistent storytelling across all D2C channels.</li>
</ul>
</li>
<li>Retail Product Pitch Development <ul>
<li>Create strong pitch materials, including selling stories, category insights, and key benefits. </li>
<li>Partner with sales teams to communicate product value effectively to retail buyers.</li>
</ul>
</li>
<li>Cross-Functional Collaboration <ul>
<li>Work closely with product, marketing, and commercial teams to align messaging and priorities. </li>
<li>Act as a bridge to turn product insights into effective market communication.</li>
</ul>
</li>
</ul>
<h2>Your profile</h2>
<ul>
<li>3-6 years of experience in Product, Brand, or Category Marketing with a strong execution track record</li>
<li>Industry experience in FMCG, Food, D2C, or Retail environments preferred</li>
<li>Demonstrated success in driving product launches end-to-end</li>
<li>Proven ability to develop high-impact retail and buyer-facing materials</li>
<li>Exceptional storytelling and product positioning capabilities</li>
<li>Expertise in crafting persuasive product narratives and presentations</li>
<li>Strong ability to translate product features and consumer insights into differentiated customer value</li>
<li>Highly effective stakeholder management and cross-functional collaboration skills</li>
<li>Outstanding written and verbal communication skills in English</li>
<li>Based in Berlin or willing to relocate</li>
</ul>
<h2>What you can expect from us</h2>
<ul>
<li>Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!</li>
<li>Extensive onboardings which will prepare you for your various and challenging tasks.</li>
<li>Flexible working hours and home office options to ensure a good work-life balance.</li>
<li>A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.</li>
<li>Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX.</li>
<li>Optimal performance thanks to a modern MacBook.</li>
<li>Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.</li>
<li>20 % discount in our KoRo online store.</li>
<li>Regular team events and joint activities as well as legendary company parties.</li>
</ul>
<h2>Sounds good?</h2>
Then apply with your application documents (CV and letter of motivation) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!

Product Marketing Manager (m/f/d)

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