Head of Paid Search & AI Advertising | German-speaking (f/m/d) | 100% Remote in South Africa

We are an independent German digital marketing agency with proprietary technology. We see Paid Search not as an isolated discipline, but as an integral part of modern growth strategies. This is a fully remote position. You will receive a local employment contract through our established employment partner.

As Head of Paid Search & AI Advertising (f/m/d), you will take ownership of the strategic direction of our entire Paid Search practice while building our capabilities across emerging AI advertising channels. You will develop future-proof strategies for established search platforms as well as new AI-driven environments, including emerging advertising opportunities within ChatGPT and other platforms.

You will define best-in-class standards and ensure that testing, learning, innovation, and continuous improvement are firmly embedded in our day-to-day work.

You’ll operate in an international, remote-first environment with genuine strategic ownership and the opportunity to shape the future direction of our search and AI advertising offering. As our team includes both German-speaking and international colleagues, and we work closely with major corporations in Germany, the UK, and other international markets, full professional proficiency in both German and English is essential for this role.

Your Responsibilities:

• Own the strategic direction of complex Paid Search setups and international client accounts
• Develop and evolve cross-channel Paid Search and full-funnel strategies
• Lead and prioritize operational initiatives with a clear focus on impact, scalability, and sustainability
• Establish and continuously improve a strong testing and learning culture within Paid Search – including clear hypotheses, structured testing, and systematic derivation of insights
• Ensure that new ideas, formats, and platform features are continuously evaluated, tested, and refined
• Provide strategic consulting at eye level – including close collaboration and sparring with clients and internal stakeholders
• Take functional leadership of the entire international SEA / Paid Search team: methodologies, standards, quality, and development
• Enable, mentor, and support team members in their day-to-day operational work
• Lead pitches, client presentations, and internal knowledge-sharing formats

Your Profile:

• At least 5 years of experience in Paid Search / SEA / Search Advertising
• Strong strategic understanding of performance marketing, business objectives, and digital ecosystems
• Experience with complex account structures, automation, and modern Paid Search setups
• A passion for developing hypotheses, testing ideas, and continuously improving performance
• Proven experience in strategic consulting and direct client interaction
• Structured, self-driven working style – especially in a remote environment
• Fluent (business-level) German and English skills are required

What We Offer:

• 100% remote work with flexible working hours
• A high level of trust and ownership from day one
• Short decision-making paths and direct collaboration with strategy, tech, and management
• International client projects with high visibility and strategic impact
• No micromanagement – we measure outcomes, not hours
• A collaborative, highly skilled team with a hands-on mindset
• Plenty of room for professional growth, knowledge sharing, and personal development

Sounds like you?

Feel free to watch this short video, then create a short video introducing yourself and share the link with us. Please speak briefly in both English and German so we can get an impression of your communication skills in both languages.

https://www.loom.com/embed/4abde6ef2ebd41eeaec05067358ca54a?sid=651f75fe-5372-4e97-ae72-9ddfe99499f9&unfurl=blocks

👉 Applications without a video cannot be considered.

Why a video? Simple: it helps us get a better first impression of you right from the start. We’re looking forward to getting to know you!