Staffing and Recruiting

HuntRiot

201-500

A subsidised gym or sports membership of your choice.

Sport membership

<h2>Key Responsibilities</h2>1. Retention Strategy &amp; Lifecycle Management<ul><li>Develop and execute the global retention and CRM strategy across the entire player lifecycle.</li><li>Lead initiatives for onboarding, engagement, reactivation, churn prevention, and VIP retention.</li><li>Architect scalable user segmentation frameworks to enhance personalization and communication efficiency.</li><li>Optimize bonus policies, promotional mechanics, loyalty programs, and gamification strategies.</li><li>Identify high-growth opportunities to increase Retention Rate, ARPU, NGR, and overall Lifetime Value.</li></ul>2. CRM Campaign Management<ul><li>Design and launch multichannel campaigns across Email, SMS, Push, In-App, and onsite channels.</li><li>Develop automated, trigger-based communication flows mapped to specific user behaviors.</li><li>Ensure all communications align with brand positioning and elevate the customer experience.</li><li>Implement rigorous A/B and multivariate testing to continuously refine campaign performance.</li></ul>3. Analytics &amp; Performance Management<ul><li>Own key retention KPIs: Retention Rate, Churn, ARPU, NGR, LTV, CTR, and Conversion Rates.</li><li>Collaborate with BI and Data teams to build actionable dashboards and refine reporting logic.</li><li>Prepare technical specifications for CRM platform enhancements and automation integrations.</li></ul>4. Team Leadership &amp; Collaboration<ul><li>Build, mentor, and lead a high-performing CRM/Retention team.</li><li>Manage performance through 1:1s, coaching, and long-term career development planning.</li><li>Act as the primary stakeholder for retention-focused product improvements and cross-functional projects.</li></ul><h2>Requirements</h2><ul><li>3+ years of CRM/Retention experience specifically within the iGaming industry.</li><li>Proven track record of managing player lifecycle mechanics and large-scale retention strategies.</li><li>1+ year of experience in a leadership or mentoring capacity.</li><li>Expert-level knowledge of CRM platforms (e.g., Customer.io, Braze, Optimove) and automation tools.</li><li>Strong analytical mindset with a deep understanding of monetization and retention metrics.</li><li>Experience operating within Tier-1 and European GEOs.</li><li>Languages: English (B2+ Upper Intermediate) and Ukrainian (Native).</li></ul><h3>Nice to Have:</h3><ul><li>Direct experience launching CRM processes from scratch.</li><li>Expertise in VIP management and high-value player retention.</li><li>Experience with advanced SQL or SQL-based segmentation models.</li></ul><h2>What We Offer</h2><ul><li>Competitive Compensation: Performance-based package with regular reviews.</li><li>Flexibility: 100% remote work format with flexible start times.</li><li>Time Off: Unlimited paid vacation policy and 10 paid sick leave days per year.</li><li>Benefits Café: Monthly allowance for sports, language learning, health insurance, or therapy.</li><li>Growth: 50% co-funding for professional development courses and training.</li><li>Equipment: Provision of all required work hardware.</li><li>Celebrations: Gifts for significant life events and personal milestones.</li><li>Community: Supportive international team with regular team-building activities.</li></ul>

Head of CRM & Retention

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