Education Administration Programs

Heylama

1-10

Heylama is on a mission to cut learning waste and help people become fluent in under 12 months. We combine AI-powered conversation practice, personalized learning paths, and gamified challenges to help millions of learners finally break through the plateau.
We’re looking for a smart, hungry (Junior) Marketing Manager for Organic Channels to accelerate our growth across content, SEO, social media, and in-app campaigns. Someone who loves creating, testing, iterating — and isn’t afraid to get their hands dirty.
<h2>Tasks</h2>
1. Blog &amp; SEO content
<ul>
<li>Research and write weekly SEO-friendly blog posts in the language learning / EdTech space (in English)</li>
<li>Update and optimize existing posts to improve rankings and conversions</li>
<li>Coordinate with CEO on topics, briefs, and content strategy</li>
</ul>
2. Weekly newsletters
<ul>
<li>Draft engaging, useful emails to our users that highlight new features, challenges, and learning tips</li>
<li>Improve open and click-through rates through experimentation\</li>
</ul>
3. Daily social media content
<ul>
<li>Produce educational shorts for TikTok, Instagram, and YouTube Shorts using HeyGen</li>
<li>Take existing longer-form content and repurpose it into multiple short pieces</li>
<li>Help define the voice and style of Heylama across social channels</li>
</ul>
4. Social campaigns &amp; community activation
<ul>
<li>Plan and run challenges, competitions, raffles, and engagement campaigns</li>
<li>Collaborate with creators or users to amplify reach</li>
<li>Come up with bold ideas that increase daily active use and virality</li>
</ul>
5. App Store product experiments
<ul>
<li>Assist in planning and executing App Store page tests (copy, screenshots, creatives)</li>
<li>Coordinate A/B experiments and track performance</li>
<li>Work with our design resources to generate assets</li>
</ul>
<h2>Requirements</h2>
You don’t have to know everything on day one — we can teach the right person. What we care about:
Must-haves
<ul>
<li>Strong AI skills - you're on a first-name basis with LLMs and are a master prompter</li>
<li>Strong writing skills (English)</li>
<li>Proven track record creating content that performs (social, blog, or newsletters)</li>
<li>Curiosity, initiative, and willingness to learn fast</li>
<li>Analytical mindset — you care about what works, not just what looks pretty</li>
<li>Ability to work independently and ship consistently</li>
</ul>
Nice-to-haves
<ul>
<li>Experience with TikTok / Reels creation</li>
<li>Knowledge of SEO fundamentals</li>
<li>Familiarity with App Store Optimization (ASO)</li>
<li>Background in EdTech, language learning, or consumer apps</li>
<li>Basic design or video editing skills</li>
</ul>
Personality fit
<ul>
<li>Low ego, high drive.</li>
<li>Learner mindset.</li>
<li>Comfortable iterating fast.</li>
<li>Enjoys experimenting and testing ideas.</li>
<li>Prefers clarity and ownership over bureaucracy.</li>
</ul>
We value intelligence and hunger more than seniority. If you're early in your career but sharp, ambitious, and eager to grow, you’ll fit perfectly.
<h2>Benefits</h2>
<ul>
<li>Work directly with the CEO on high-impact growth projects</li>
<li>Build the organic engine of a fast-growing AI EdTech startup</li>
<li>Expand your skills across SEO, content, social, retention, and ASO</li>
<li>Flexible schedules and remote-first culture</li>
<li>Opportunities to grow into a full-time leadership role as we scale</li>
<li>Free access to the Heylama app. 75% discount for all friends and family.</li>
</ul>
Sounds exciting? Submit your application and salary expectation and we'll get back to you ASAP.

Junior Marketing Manager - Organic Channels

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