Social Media Manager*in (all gender)

Heimplanet Entwicklungs GmbH, based in Hamburg, is an innovative company specializing in the development and production of high-quality outdoor products.

Heimplanet is particularly known for its unique inflatable tents, which stand out through modern design, top-tier functionality, and cutting-edge technology.

As a member of the 1% for the Planet network, the company places great importance on sustainability and is continuously working to improve its materials and production processes.

We’re passionate about connecting with our audience in meaningful and creative ways, and we’re looking for a skilled Social Media Manager*in to lead the charge across our digital channels.

We are seeking a strategic, creative, and analytical Social Media Manager*in to take ownership of our social media presence.

You’ll be responsible for developing and executing our social media strategy to increase brand awareness, engagement, and conversion across all key platforms.

In this role, you'll become the face of Heimplanet, shaping the very first touchpoints people have with our brand. It’s a unique opportunity to define how the world experiences Heimplanet from the very first scroll, tap, or swipe.

• Develop and implement a comprehensive social media strategy aligned with marketing goals
• Plan, create, and publish high-quality content (text, image, video) across all platforms
• Manage day-to-day social media activities, including scheduling & posting
• Monitor social media trends, tools, and applications; apply best practices to optimize performance
• Analyze performance metrics and generate regular reports to inform data-driven decisions
• Collaborate with marketing, community management, and product design to support campaigns and launches

• Previous experience in social media management or digital marketing
• General affinity for both social media and the outdoor space
• Strong copywriting and content creation skills
• Proficiency in tools like Instagram, TikTok, YouTube, LinkedIn, etc.
• Familiarity with scheduling and analytics tools (e.g. Later, Meta Business Suite or similar)
• Excellent organizational and communication skills
• A creative eye and an understanding of visual branding
• Fluency in German and English (written and spoken )

• A creative and collaborative work environment
• Opportunities to shape a growing brand’s voice
• Flexible working hours and potential for hybrid work
• Competitive salary and benefits

Benefits include:

• Flexible Work: flexible working hours + home-office days
• Modern Equipment: Laptop for remote work & ergonomic workspace
• Mobility Support: Job ticket or public transport subsidy
• Heimplanet Gear: Special deals on outdoor products + opportunity to borrow gear
• Team Spirit: Regular team events & an open, collaborative culture
• Personal Growth: Opportunities for training & space to share your ideas
• Sustainability Focus: Commitment to environmentally friendly products
• Great Location: Office/Showroom in the heart of Hamburg’s HafenCity incl. a great coffee machine

We're doing things a little differently. To find the right fit, we’re hosting a small creative challenge. Here is what we ask from you:

01. Create a 20-second Instagram Reel using the photo and video assets in this folder.
+ Include a hook displayed during the first 5 seconds
+ End with a call-to-action displayed during the last 5 seconds
+ Write a caption (max. 100 characters) that fits the vibe of the Reel

02. Send us your Reel + CV as a Dropbox Link

LET YOUR CREATIVITY SPEAK LOUDER THAT YOUR COVER LETTER!

We are looking forward to hearing from you!