Location: Madrid, Spain (On-site)
Experience: 2-5 Years
About the Role
We are looking for a technically strong and commercially driven Technical Product Manager to join us, a fast-growing platform transforming Digital Out-of-Home (DOOH) advertising through data, automation, and intelligent campaign planning.
In this role, you will own the product vision, roadmap, and execution for product’s core platform — enabling brands and agencies to plan, target, optimise, and measure outdoor advertising campaigns with precision.
You will work at the intersection of engineering, data, and media strategy, building scalable products that enhance inventory discovery, audience targeting, real-time campaign optimisation, and performance analytics in a privacy-first ecosystem.
Tasks
Key Responsibilities
- Own the end-to-end product lifecycle — from discovery and ideation to launch and continuous optimisation.
- Define and drive the product roadmap aligned with product growth, monetisation, and market expansion goals.
- Build and enhance platforms for:
DOOH campaign planning & inventory management
Audience targeting & geo-spatial intelligence
Performance measurement & reporting dashboards - Collaborate closely with engineering teams to translate business needs into:
Technical specifications
APIs and system workflows
Scalable data architectures - Work with data and analytics teams to define KPIs such as:
Campaign reach & impressions
Footfall attribution
ROI and performance metrics - Partner with sales, operations, and client teams to gather feedback from brands, agencies, and media buyers.
- Drive integrations with:
SSPs/DSPs and programmatic DOOH platforms
Data providers (location intelligence, mobility data, audience insights)
Third-party APIs and ad-serving technologies - Identify opportunities to improve:
Inventory utilisation
Pricing optimisation
Campaign automation - Stay ahead of trends in:
Programmatic DOOH
Location-based advertising
Privacy-first targeting (cookieless, first-party data)
Requirements
Required Qualifications
- 2-5 years of Product Management experience in AdTech, MarTech, or Media Platforms
- Strong understanding of:
Programmatic advertising ecosystem (DSPs, SSPs, RTB)
DOOH / OOH advertising workflows (preferred but not mandatory)
Campaign planning, targeting, and attribution - Experience working with:
APIs, system integrations, and data pipelines
Agile/Scrum product development environments - Ability to write:
PRDs, user stories, and technical documentation - Strong analytical skills with experience in Data-driven decision making
- Excellent stakeholder management skills; ability to work cross-functionally
- Strong technical and native level English & Spanish communication skills
Preferred Qualifications
- Experience in Digital Out-of-Home (DOOH) or location-based advertising platforms
- Understanding of:
Geo-spatial data and mobility datasets
Footfall attribution and offline-to-online measurement - Exposure to:
AI/ML use cases in campaign optimisation and audience targeting
Experience in B2B SaaS or marketplace platforms - Familiarity with:
Ad servers and publisher-side monetisation
Measurement frameworks (incrementality, MMM, MTA)
Benefits
Why Join Us?
- Work on a cutting-edge DOOH platform at the forefront of AdTech innovation
- High ownership and direct impact on revenue-driving products
- Opportunity to shape the future of data-driven outdoor advertising
- Collaborative, fast-paced, and international work environment