Digital Marketing Manager (f/m/d)

Location: Bonn/Germany, Buzau/Romania or Bruneck/Italy

At GKN Powder Metallurgy, engineering is our passion. Every day, our 5,600 employees at 29 production sites around the world combine state-of-the-art powder metals with innovative production technologies to manufacture unique product solutions - intelligently, reliably and precisely.

Web presence

• Operational management and further development of the website (design / content and onsite SEO), based on the overarching marketing objectives and the needs of other departments (e.g. HR/Sustainability)
• Management of the web service provider

Inbound marketing / lead generation & nurturing

• Implementation of marketing automation campaigns (e.g. regular newsletters / landing pages) in accordance with the marketing plan
• Supporting the Marketing functions of the business units in implementing their own marketing automation campaigns and ensuring consistent use of the tool
• Housekeeping in the marketing automation/CRM system: updating templates (mails & landing pages), creating mail segments, consistent workflows, etc.

Social media marketing

• Maintain the social media calendar and writing regular posts
• Implementation or support of paid social campaigns according to the marketing plan

• Bachelor’s degree in a relevant field (marketing management, technical communication, media / communication sciences, digital marketing or similar)
• Professional experience in digital marketing and lead management, ideally with a company in the (industrial) B2B environment
• Confident handling of marketing automation/CRM platforms, ideally HubSpot
• Confident handling of CMS systems, ideally EpiServer
• Basic experience in creating content for digital channels (simple image editing / text writing / video editing)
• Strong interest in technical topics
• Creativity with an eye for detail
• Self-driven and structured way of working
• Excellent written and spoken English skills

• Attractive salary package designed to recognize your contributions
• Additional social benefits and options for a balanced lifestyle
• Access to ongoing training and growth opportunities
• A dynamic and highly motivated team

Are you interested? You strive for outstanding performance and want to assume responsibility? Then please apply now, preferred online. We are looking forward to receive your application!