Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players achieve more reach, high-quality traffic, and meaningful engagement. With over 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool Sitebee.
Tasks
The Content Editor is responsible for managing and maintaining content on websites within our portfolio to ensure they are up-to-date, user-friendly, and aligned with business goals. This role involves content management, website updates, implementing content and SEO strategies, monitoring site performance, and coordinating with internal and external teams to deliver high-quality, optimised digital experiences.
- Manage and update website content to ensure accuracy, relevance, and consistency.
- Execute content and SEO strategies as directed by the Content and SEO Team Leads/Heads.
- Monitor website traffic, engagement, and performance using analytics tools, providing regular reports and recommendations.
- Collaborate with design, product, and development teams to plan and implement website improvements.
- Ensure websites are user-friendly, accessible, and optimised for performance.
- Lead and coordinate freelancers and content uploaders, ensuring quality standards and deadlines are met.
- Maintain and improve website structure, navigation, and functionality.
- Identify and resolve website issues in collaboration with technical teams.
Requirements
- Diploma in Marketing, Communications, Digital Media, or related field (or equivalent work experience).
- Additional training or certifications in SEO, web analytics, or content management is a plus.
- 2+ years’ experience in website management, content coordination, or a related digital role.
- Hands-on experience with CMS platforms (e.g., WordPress, Drupal).
- Proven experience executing SEO strategies and using analytics tools to inform decisions.
- Experience coordinating contributors such as freelancers or content teams.
- Proficiency with CMS platforms and basic HTML/CSS understanding.
- Strong knowledge of SEO best practices and tools (e.g., SEMrush, Ahrefs, Screaming Frog).
- Ability to analyse website performance using analytics tools (e.g., Google Analytics, Search Console).
- Familiarity with project management tools (e.g., Asana, Trello, Jira). Understanding of UX/UI principles and web accessibility standards.
- Strong organisational and project management skills.
- Excellent written and verbal communication skills.
- Ability to work collaboratively with cross-functional teams.
- Attention to detail with a focus on quality and accuracy.
- Proactive problem-solving and decision-making abilities.
- Leadership skills to manage and motivate contributors.
- Good knowledge of iGaming content and compliance needs.
Benefits
At Gentoo Media, we’re redefining affiliate marketing in iGaming - and we know that great work starts with great people. That’s why we’re committed to fostering a supportive and inclusive environment.
Here’s what you can look forward to as part of the team in Malta:
- Hybrid working model - flexibility to split time between home and office
- Daily office lunches with varied menus to suit all dietary preferences
- Birthday Leave - a day off to celebrate your special day
- “Me Time” Day - a day dedicated to your wellbeing
- Annual Volunteer Day - support a cause that matters to you
- International health insurance, including dental coverage
- Career progression pathways and continuous guidance
- Anniversary rewards at 3, 5, and 10 years
- Personal learning budget + access to Udemy
- Annual €400 wellbeing benefit
- Mental Health Support through Richmond Foundation
- Team building budget
- Free office parking
- A vibrant culture with regular events, social gatherings, and team celebrations