Content Marketing Lead

Weflow's Revenue AI Platform automates Salesforce data capture and provides full visibility into deal, pipeline, and forecast health.

200+ fast-growing companies like Retool, BenchSci, IDnow use Weflow to improve team productivity, sales performance, and revenue predictability.

Weflow is backed by Gradient Ventures, Cherry Ventures, and renowned angel investors and run by repeat founders Philipp Stelzer and Janis Zech.

Weflow is looking for a Head of Content to build a category-shaping content engine that drives pipeline, revenue, and brand authority. You’ll own content strategy end-to-end - from positioning and narrative to editorial execution and performance - across the full customer journey (awareness → consideration → conversion → expansion).

This is a senior, hands-on leadership role: you’ll write, edit, and ship, while also building the systems and contributor bench to scale. You'll be responsible for:

Strategy & positioning

• Define Weflow’s content strategy aligned to ICP, product positioning, and GTM priorities.
• Own the editorial POV: the narrative, themes, and contrarian takes that differentiate Weflow in the RevOps/ GTM space.
• Translate product strengths into crisp messaging frameworks and durable storylines (category, use cases, value).

Editorial leadership & production

• Own an end-to-end editorial calendar across formats: LinkedIn posting/ commenting, newsletters, landing pages, case studies, product narrative, thought leadership, reports, scripts.
• Be world-class at LinkedIn content for multiple profiles
• Write and/or heavily edit flagship pieces (e.g., “State of RevOps,” "product benchmarks", "operator playbooks").
• Establish quality standards for structure, evidence, clarity, and voice; be the final editorial gate.
• Build and manage a scalable production system (briefs, outlines, reviews, distribution, repurposing).

Distribution & growth

• Own distribution for key channels (e.g., LinkedIn, newsletter, website, partner co-marketing), with a strong POV on what “good” looks like on each.
• Create a repurposing engine: one core insight → many assets (clips, posts, email, deck, webinar, PR angles).

Performance & revenue impact

• Define what success means per content type: traffic is not the goal—outcomes are.
• Instrument the content funnel with Marketing Ops (attribution, assisted pipeline, intent, conversion).
• Run continuous experimentation (topics, hooks, formats, offers, CTAs, internal linking, refresh cycles).

Team & vendor management (as we scale)

• Hire/manage a bench of freelancers.
• Own budget and vendor relationships; ensure production efficiency without sacrificing quality.

Must-haves

• 5–7+ years in B2B SaaS content, with at least 2 years leading editorial strategy.
• A portfolio showing you can produce operator-grade content (not fluff) and craft a distinct POV.
• Comfortable with multimedia: LinkedIn social, podcasts, video scripting, webinars.
• Proven ability to connect content to pipeline outcomes (and explain how you measured it).
• Excellent writing + editing skills; comfortable being the “first draft” person when needed.
• Strong understanding of the GTM ecosystem: sales, RevOps, customer success, enablement, metrics.
• Experience in narrative-led positioning or category creation

• Remote company setup
• Regular in-person meetups
• Top-of-the-line equipment
• Experienced, distributed, and diverse team
• Competitive package including stock options

If you are passionate about driving growth in B2B SaaS, we’d love to hear from you!

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We value the diversity of perspectives and seek to build an inclusive workplace that welcomes people from all different backgrounds.