📍 Berlin | 🕒 Full-time 40h/week| 🗓️ starting asap
Flybaby is a design-driven lifestyle brand from Berlin. We create products and experiences for people who care about aesthetics, everyday comfort, and family life. We’re building a brand and community that feels warm, modern, and real – especially for parents and those close to family topics.
Aufgaben
Key Responsibilities
CRM & Lifecycle Marketing
Build, optimise, and maintain automated flows in Klaviyo (welcome, post-purchase education, product guidance, win-back, cross-sell, launches).
Plan and execute newsletters and campaign sends aligned with the marketing calendar.
- Segment audiences and personalise messaging based on behaviour and lifecycle stage.
- Own testing and optimisation across flows and campaigns (A/B tests, timing, formats, deliverability basics).
- Collaborate with design/creative to ensure brand consistency and strong storytelling.
Copywriting & Brand Voice
- Write clear, warm, high-performing copy aligned with Flybaby’s tone (German and English depending on profile).
- Translate product features into emotionally resonant, helpful messaging for parents.
- Ensure consistency across CRM, customer communication, and key touchpoints.
Customer Care (Gorgias)
- Handle customer inquiries in Gorgias with a warm, solution-oriented tone and high writing quality.
- Ensure fast, reliable communication and a great customer experience from first message to resolution.
- Improve workflows and efficiency in Gorgias (macros, tags, automations, routing, templates).
- Identify recurring questions and reduce them through better templates, FAQs/help content, and clearer website/email messaging.
Customer Insights → Product Feedback Loop
- Spot patterns in customer questions and feedback (fit, comfort, instructions, expectations, product education, website clarity).
- Share structured insights with the Product team and propose improvements.
- Help close the loop by tracking whether changes reduce repetitive questions and improve CX.
Data Analysis & Reporting
- Monitor and analyse CRM performance metrics (open rate, CTR, conversion, revenue attribution, A/B tests).
- Report insights and recommend optimisation opportunities.
- Support ongoing development of CRM strategy based on customer behaviour.
Qualifikation
Requirements
- Proven experience with Klaviyo (must-have).
- Strong understanding of CRM strategy, automation, and lifecycle marketing.
- Excellent copywriting skills with the ability to write in a warm, friendly, parent-focused tone.
- Ability to think both creatively and analytically.
- Comfortable with technical setup, email testing, segmentation, and integrations.
- Experience in D2C ecommerce, ideally in lifestyle, parenting, or consumer products.
- Attention to detail, strong organisational skills, and reliable communication.
Nice-to-Have
- Experience with Shopify and customer service tools (Gorgias).
- German + English working proficiency.
- Basic design/Canva skills.
- Experience improving self-service content (FAQs, help pages)
Benefits
What We Offer
- A high-ownership role shaping Flybaby’s customer communication and experience.
- Creative freedom and a brand that values quality, tone, and design.
- Small team, fast decisions, real impact.
- Flexible hybrid/remote setup.
Pls. send your CV and a short paragraph about yourself!
We are loking forward to meeting you soon !