Retail Sales & Trade Marketing Intern - Beauty & Personal Care

Fler is on a full-time mission to reshape the way consumer goods are perceived with the customer and the experience in focus. We are an innovative and fast-growing beauty tech brand that wants to innovate the shaving and body-care industry and that loves to break today's standards.

We are looking for a Retail Sales & Trade Marketing Intern (tirocinio curriculare) to support the development and execution of our retail strategy in Italy. You will work closely with the Key Account Manager, supporting the day-to-day management of our retail presence in physical points of sale such as beauty stores, perfumeries, and other beauty retailers.

You will contribute to trade marketing activities, in-store execution, and retail performance analysis, gaining hands-on exposure to how a beauty brand is sold, activated, and scaled in physical retail - from product launch to shelf presence, promotions, and sales performance.

Important information

• Curricular internship position (tirocinio curriculare - 6 mesi) with potential growth opportunities
• Must be enrolled in University to enroll in curricular internship
• Hybrid: smart-working + 2 days per week in our Milan office (Romolo – green metro line)
• Fluent Italian & English required

• Support the management of existing retail accounts, including order follow-ups, documentation management, and operational check-ins
• Assist in day-to-day communication with retail partners to ensure smooth coordination of merchandising and promotional activities
• Support the planning, execution, and monitoring of trade marketing initiatives across different retail channels
• Coordinate in-store promotional activities, GWP, tester and POS materials
• Conduct in-store visits to assess product placement, visibility, merchandising compliance, collect qualitative feedback from stores and train sales staff
• Prepare monthly reports, including sell-in/sell-out analysis and insights on retail performance
• Collect, organize, and maintain retail-related documentation and reports (accounts, promotions, materials)
• Monitor market trends, competitor activities, and consumer preferences, leveraging data-driven insights to enhance Fler’s retail and distribution strategies

• Ongoing Bachelor's or Master's degree in Economics, Marketing, Management, or related fields, eligible for a curricular internship through University
• Strong interest in retail sales, trade marketing, and the beauty/consumer goods industry
• Solid knowledge of Excel / Google Sheets; familiarity with Notion is a plus
• Strong analytical mindset with confidence working with numbers, reports, and spreadsheets
• Excellent organizational skills and attention to detail
• Proactive, hands-on attitude and willingness to learn in a fast-paced environment
• A hands-on self-starter who is comfortable with fast turnarounds and tight timelines
• An advocate and ambassador for Fler’s core values

Our philosophy is simple: we dream big, move fast, and enhance each other's talents. As a brand, we are only as strong as the people who surround us. In this role you will:

• Learn how retail accounts are managed from an operational and strategic perspective
• Gain hands-on experience in trade marketing planning, execution, and in-store activation
• Understand how sell-in and sell-out data are analyzed and used to drive commercial decisions
• Work closely with our Key Account Manager on real retail projects and account development
• Collaborate with marketing and operations teams to bring retail strategies to life
• Grow in a fast-growing beauty brand where your work has a direct impact on retail performance