Banking

Finoa GmbH

51-200

Portugal

As a content marketing manager, you will be supporting the Marketing team in developing and implementing the marketing strategy across all channels to successfully engage with our b2b audience. You will support our day-to-day operation to keep building the Finoa brand, increase lead generation and support our mission to become a trusted gateway for institutional investors to engage with the crypto ecosystem. This is a unique opportunity in which you can take ownership from day 1, shape the way people engage with our brand and support us by making crypto accessible and attractive for our clients and the broader audience.

## Tasks

*   Support the creation of the marketing strategy across different channels and lead various product launches
*   Develop the content strategy to effectively engage with our crypto native audience, assist with content creation, and manage content on our social media accounts, blog, newsletter, and website.
*   Support the planning and execution of marketing campaigns across all channels and develop key messaging to increase brand visibility, website traffic, and generate new leads.
*   Continuously improve the company website by creating new landing pages, A/B testing elements to improve user experience, and optimizing content for search engines; participate in brainstorming sessions and come up with new initiatives to test and optimize our content and engage with our audience.
*   Be a key stakeholder internally and externally by collaborating with a network of copywriters, as well as coordinating various initiatives with our internal teams, e.g. Sales, Product.

## Requirements

*   A degree in marketing, communications, journalism, public relations, or a related field.
*   3+ years of experience in marketing or content management
*   Up-to-date knowledge of SEO and content writing. You know how to develop a content strategy based on keyword analysis and know how to evaluate your content performance.
*   Experience in developing and managing multi-channel marketing campaigns
*   Ideally experience in email marketing and Social Media management with a focus on LinkedIN and Twitter
*   Native level of English ​language skills
*   A good understanding of paid channels, in particular, Google and Linkedin
*   A hands-on approach and experience in working autonomously and leading key initiatives
*   Excellent planning and time management skills and great attention to detail.
*   The ability to balance delivering on daily tasks with long-term strategic view
*   Prior experience in Crypto or Fintech industry is a big plus

## Benefits

*   Accelerate your career growth by joining one of Europe's leading cryptocurrency management platforms.
*   25 vacation days per year, with an additional day for each year of service - up to 30 days.
*   Access to cutting-edge technologies, high levels of autonomy, and international working environment.
*   Flexible working hours, hybrid work setup from both our Berlin and the Porto offices.
*   Fitness membership and internal Crypto Academy.
*   Hot/cold drinks and snacks in the office, and _All Hands_ meetings once a month with pizza.

Finoa is a regulated crypto asset platform for institutional investors co-founded in 2018 by Christopher May and Henrik Gebbing. The company came to life through the shared aspiration to make institutional interactions with crypto assets simple and secure, and is backed by prominent investors, including Balderton Capital, Coparion, Venture Stars, and Signature Ventures.

Finoa has since then grown into a truly international company, powered by a diverse team and serving high-profile clients from around the world. Reference clients include renowned venture capital firms, crypto hedge funds, corporates, Web3 companies, and high-net-worth individuals.

If you want to join one of Europe’s most exciting crypto start-ups, be part of the next wave of innovation disrupting finance, and grow together with us, then this is your chance to apply.

Finoa is an equal opportunity employer devoted to diversity and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

Employee

Professional / Experienced

<p>As a content marketing manager, you will be supporting the Marketing team in developing and implementing the marketing strategy across all channels to successfully engage with our b2b audience. You will support our day-to-day operation to keep building the Finoa brand, increase lead generation and support our mission to become a trusted gateway for institutional investors to engage with the crypto ecosystem. This is a unique opportunity in which you can take ownership from day 1, shape the way people engage with our brand and support us by making crypto accessible and attractive for our clients and the broader audience.</p>
<h2 id="tasks">Tasks</h2>
<ul>
<li>Support the creation of the marketing strategy across different channels and lead various product launches</li>
<li>Develop the content strategy to effectively engage with our crypto native audience, assist with content creation, and manage content on our social media accounts, blog, newsletter, and website.</li>
<li>Support the planning and execution of marketing campaigns across all channels and develop key messaging to increase brand visibility, website traffic, and generate new leads.</li>
<li>Continuously improve the company website by creating new landing pages, A/B testing elements to improve user experience, and optimizing content for search engines; participate in brainstorming sessions and come up with new initiatives to test and optimize our content and engage with our audience.</li>
<li>Be a key stakeholder internally and externally by collaborating with a network of copywriters, as well as coordinating various initiatives with our internal teams, e.g. Sales, Product.</li>
</ul>
<h2 id="requirements">Requirements</h2>
<ul>
<li>A degree in marketing, communications, journalism, public relations, or a related field.</li>
<li>3+ years of experience in marketing or content management</li>
<li>Up-to-date knowledge of SEO and content writing. You know how to develop a content strategy based on keyword analysis and know how to evaluate your content performance.</li>
<li>Experience in developing and managing multi-channel marketing campaigns</li>
<li>Ideally experience in email marketing and Social Media management with a focus on LinkedIN and Twitter</li>
<li>Native level of English ​language skills</li>
<li>A good understanding of paid channels, in particular, Google and Linkedin</li>
<li>A hands-on approach and experience in working autonomously and leading key initiatives</li>
<li>Excellent planning and time management skills and great attention to detail.</li>
<li>The ability to balance delivering on daily tasks with long-term strategic view</li>
<li>Prior experience in Crypto or Fintech industry is a big plus</li>
</ul>
<h2 id="benefits">Benefits</h2>
<ul>
<li>Accelerate your career growth by joining one of Europe&#39;s leading cryptocurrency management platforms.</li>
<li>25 vacation days per year, with an additional day for each year of service - up to 30 days.</li>
<li>Access to cutting-edge technologies, high levels of autonomy, and international working environment.</li>
<li>Flexible working hours, hybrid work setup from both our Berlin and the Porto offices.</li>
<li>Fitness membership and internal Crypto Academy.</li>
<li>Hot/cold drinks and snacks in the office, and <em>All Hands</em> meetings once a month with pizza.</li>
</ul>
<p>Finoa is a regulated crypto asset platform for institutional investors co-founded in 2018 by Christopher May and Henrik Gebbing. The company came to life through the shared aspiration to make institutional interactions with crypto assets simple and secure, and is backed by prominent investors, including Balderton Capital, Coparion, Venture Stars, and Signature Ventures.</p>
<p>Finoa has since then grown into a truly international company, powered by a diverse team and serving high-profile clients from around the world. Reference clients include renowned venture capital firms, crypto hedge funds, corporates, Web3 companies, and high-net-worth individuals.</p>
<p>If you want to join one of Europe’s most exciting crypto start-ups, be part of the next wave of innovation disrupting finance, and grow together with us, then this is your chance to apply.</p>
<p>Finoa is an equal opportunity employer devoted to diversity and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.</p>


Content Marketing Manager (m/w/d)

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