Human Resources Services

Factorial HR

51-200

United States

__Hello!__ 

At Factorial we're looking for a new __Content - Lifecycle Specialist__ to help us boost the company’s growth to the next level. 

__Ready to be part of the challenge?__

The Role 

We are looking for a __Content - Lifecycle Specialist__ to own the Lifecycle strategy of Factorial in US. Inbound Marketing is the main acquisition channel for Factorial since our foundation. The ideal candidate has a revenue-driven mindset and has experience developing Lifecycle and cross-channel strategies, building optimised customer journeys, measuring and reporting on success, working with the right tools and technology to better analyse and optimise our efforts.This position is both strategic and execution-focused, requiring the skills necessary to build the long-term vision for multi-touch customer journeys as well as the day-to-day operations of creating, updating and running multiple campaigns with a keen eye towards performance KPIs.This is a mid-level role with significant autonomy, ownership, and a direct impact on revenue.

\*\*What will you be doing:Lifecycle campaigns strategy\*\*

* Understand and document the challenges faced by our local buyer personas; uses this to create targeted communication and nurturing strategies.
* Define and build the prospect lifecycle journey with the US Marketing team and the Global Marketing Ops team.
* Identify opportunities to personalise the lead journey, including audience segmentation, optimal channel, time, and messaging recommendations to drive stronger engagement.
* Work closely with cross-functional teams — including product, sales, design, and engineering— to build best in class lifecycle campaigns.

__Marketing and sales nurturing optimisation__

* Be primarily responsible for nurturing campaign setup, content creation and launch - This role will actively work on creating or optimising new/existing lifecycle campaigns.
* Create and execute targeted email, web, social, and mobile campaigns that nurture leads and move them through the buyer’s journey. Write compelling copy for these campaigns (emails, landing pages, ads, and other marketing collateral).
* Develop clear messaging and resulting marketing tactics and materials (e.g. pitch decks, landing pages, website content, and copy) that allow our Sales team to effectively acquire new customers and motivate buyers to consider increases in contract value.
* Increase content consumption and improve Customer Lifetime Value through flawless execution of content marketing campaigns (announcing new content, promoting featured/seasonal content), lifecycle marketing campaigns (welcome/on-boarding programs, re-engagement programs, reacquisition programs), and loyalty programs
* Manage Factorial’s prospect and email database, ensuring it is up-to-date for marketing initiatives (deliverability) and compliant with the latest opt-in, privacy, and CAN - SPAM practices

__Analytics and report__

* Manage campaign budgets and track ROI to ensure efficient use of resources and optimal results.
* Define and deploy hypothesis-based A/B tests to drive incrementally and ROI for all lifecycle stages across the marketing funnel.
* Develop and deliver lifecycle marketing metrics and OKRs with a laser focus on data; Analyse campaign performance, assess campaign effectiveness, and recommend improvement to achieve business goals.

__Your Profile__ 

* __You are a native-level of English (both written and spoken)__
* You have 3+ years of experience in Email Marketing management with a focus on content, and conversion optimisation.
* Excellent communication and copywriting skills.
* You are strategic and analytical - you can recognize key audiences and inflection points within the buying journey and can weave together a cohesive communication framework.
* Experience with marketing automation platforms, such as Marketo, Eloqua, HubSpot and/or Salesforce.
* Basic knowledge of HTML and CSS.
* Comfort with an evolving structure that encourages learning and growth.
* You have hands-on experience and proven track record of managing all aspects of email campaigns, from creation to delivery.
* You have a proven background in overseeing technical integrations and working with product and development teams to build effective and efficient email campaigns.
* Demonstrates strong collaboration, decision-making, and communication skills.

__Bonus Points__

* Proven track record in B2B marketing, preferably in technology or SaaS industries
* Entrepreneur mindset - high energy and business hungry
* Work ethics, continuous learning ambition, and motivation to join a fast moving high performance team

Is this you\*?! 

__Come rock the world with us!__ 

\*__About Factorial__ 

__[Factorial](http://www.factorialhr.com/)__ is an __all-in-one HR Software__ fast-growing startup founded in __2016__. Our mission is to help __SMEs automate HR workflows__, centralize people data and make better business decisions.Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over __+800 people__ in Barcelona, Brazil, Mexico, and EEUU offices.

__Do you want to know more about us?__ 

We've won awards and received outstanding customer feedback since day one. We closed over __200M$ in funding with top international venture capital__ firms (Tiger, CRV, Creandum, Point Nine Capital, and K Fund). 

#LI-AL1

Employee

Hello! 
At Factorial we&#39;re looking for a new Content - Lifecycle Specialist to help us boost the company’s growth to the next level. 
Ready to be part of the challenge?
The Role 
We are looking for a Content - Lifecycle Specialist to own the Lifecycle strategy of Factorial in US. Inbound Marketing is the main acquisition channel for Factorial since our foundation. The ideal candidate has a revenue-driven mindset and has experience developing Lifecycle and cross-channel strategies, building optimised customer journeys, measuring and reporting on success, working with the right tools and technology to better analyse and optimise our efforts.This position is both strategic and execution-focused, requiring the skills necessary to build the long-term vision for multi-touch customer journeys as well as the day-to-day operations of creating, updating and running multiple campaigns with a keen eye towards performance KPIs.This is a mid-level role with significant autonomy, ownership, and a direct impact on revenue.
**What will you be doing:Lifecycle campaigns strategy**
<ul>
<li>Understand and document the challenges faced by our local buyer personas; uses this to create targeted communication and nurturing strategies.</li>
<li>Define and build the prospect lifecycle journey with the US Marketing team and the Global Marketing Ops team.</li>
<li>Identify opportunities to personalise the lead journey, including audience segmentation, optimal channel, time, and messaging recommendations to drive stronger engagement.</li>
<li>Work closely with cross-functional teams — including product, sales, design, and engineering— to build best in class lifecycle campaigns.</li>
</ul>
Marketing and sales nurturing optimisation
<ul>
<li>Be primarily responsible for nurturing campaign setup, content creation and launch - This role will actively work on creating or optimising new/existing lifecycle campaigns.</li>
<li>Create and execute targeted email, web, social, and mobile campaigns that nurture leads and move them through the buyer’s journey. Write compelling copy for these campaigns (emails, landing pages, ads, and other marketing collateral).</li>
<li>Develop clear messaging and resulting marketing tactics and materials (e.g. pitch decks, landing pages, website content, and copy) that allow our Sales team to effectively acquire new customers and motivate buyers to consider increases in contract value.</li>
<li>Increase content consumption and improve Customer Lifetime Value through flawless execution of content marketing campaigns (announcing new content, promoting featured/seasonal content), lifecycle marketing campaigns (welcome/on-boarding programs, re-engagement programs, reacquisition programs), and loyalty programs</li>
<li>Manage Factorial’s prospect and email database, ensuring it is up-to-date for marketing initiatives (deliverability) and compliant with the latest opt-in, privacy, and CAN - SPAM practices</li>
</ul>
Analytics and report
<ul>
<li>Manage campaign budgets and track ROI to ensure efficient use of resources and optimal results.</li>
<li>Define and deploy hypothesis-based A/B tests to drive incrementally and ROI for all lifecycle stages across the marketing funnel.</li>
<li>Develop and deliver lifecycle marketing metrics and OKRs with a laser focus on data; Analyse campaign performance, assess campaign effectiveness, and recommend improvement to achieve business goals.</li>
</ul>
Your Profile 
<ul>
<li>You are a native-level of English (both written and spoken)</li>
<li>You have 3+ years of experience in Email Marketing management with a focus on content, and conversion optimisation.</li>
<li>Excellent communication and copywriting skills.</li>
<li>You are strategic and analytical - you can recognize key audiences and inflection points within the buying journey and can weave together a cohesive communication framework.</li>
<li>Experience with marketing automation platforms, such as Marketo, Eloqua, HubSpot and/or Salesforce.</li>
<li>Basic knowledge of HTML and CSS.</li>
<li>Comfort with an evolving structure that encourages learning and growth.</li>
<li>You have hands-on experience and proven track record of managing all aspects of email campaigns, from creation to delivery.</li>
<li>You have a proven background in overseeing technical integrations and working with product and development teams to build effective and efficient email campaigns.</li>
<li>Demonstrates strong collaboration, decision-making, and communication skills.</li>
</ul>
Bonus Points
<ul>
<li>Proven track record in B2B marketing, preferably in technology or SaaS industries</li>
<li>Entrepreneur mindset - high energy and business hungry</li>
<li>Work ethics, continuous learning ambition, and motivation to join a fast moving high performance team</li>
</ul>
Is this you*?! 
Come rock the world with us! 
*About Factorial 
<a target="_blank" rel="noopener nofollow" href="http://www.factorialhr.com/">Factorial</a> is an all-in-one HR Software fast-growing startup founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions.Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +800 people in Barcelona, Brazil, Mexico, and EEUU offices.
Do you want to know more about us? 
We&#39;ve won awards and received outstanding customer feedback since day one. We closed over 200M$ in funding with top international venture capital firms (Tiger, CRV, Creandum, Point Nine Capital, and K Fund). 
#LI-AL1

Content - Lifecycle Specialist

Factorial Everyday Software logo

Google {privacyLink} and {termsLink} apply.

Benefits

Media

We don't have any open positions at the moment

No available jobs

Offices

Open positions

Values

Videos

Do you have a question?

Spontaneous Application

We’ll send a link to this job to your email.

No time? Just apply later

We are reviewing your account. Once our managers approve it, candidates will be able to apply for this job.

Changes are not visible until you publish your job.

This is a preview of your job ad.

Interested?

The job {jobTitle} was archived or the deadline has passed.

This job is no longer available

Recruiting Team

Our other open positions

We no longer accept spontaneous applications

Are you a talented professional seeking your next career adventure? At {companyName}, we appreciate proactive individuals who can bring a fresh perspective to our team.

While we may not have an immediate job opening that precisely matches your needs, your distinctive experiences and talents might be an excellent fit for us in the future.

To submit your spontaneous application, please use the application form on the right to upload your CV and cover letter. Ensure that you mention your desired position in the cover letter.

Rest assured, our dedicated recruiting team will reach out to you once they identify a role that aligns perfectly with your skills and aspirations.

How to apply

Looking for a job at {companyName}? JOIN works directly with {companyName} to bring you all their open positions. Apply now with JOIN.com.

Jobs at {companyName}. Browse all open positions and become part of our team! Open positions: {jobsCount}

Jobs at {companyName}. Browse our open jobs and join us! We currently have {jobsCount} available jobs. Step up your career and apply today!

Jobs at {companyName}. Browse all our open positions and become part of our team! We have currently {jobsCount} jobs available. Apply today to join us!

Jobs at {companyName}. Browse all open positions and become part of our team! We are currently looking for {jobsCount} additions to our company. Apply today!

Jobs at {companyName}. Browse all open positions and become part of our growing team! We are currently looking for {jobsCount} additions to our company. Apply today!

Jobs at {companyName}. Browse all our open positions and become part of our growing team! We are currently looking for {jobsCount} additions to our company. Apply today!

Browse all our open positions and become part of our team! We are looking for {jobsCount} additions to our company. Take the next step in your career and apply today!

No suitable positions available at {companyName}? Don't wait! Submit a spontaneous job application today and unlock your career possibilities tomorrow.