Food and Beverage Retail

Every.

11-50

<h2>CRM Lead (m/f/d)</h2>
<p><strong>Berlin · Full-time</strong>  </p>
<h2>The role</h2>
<p>Own the customer lifecycle marketing at every. You define the strategy, lead the team, and ship the work that turns first-time customers into long-term subscribers across all our markets. You have a passion for storytelling and marketing, and know how to combine creativity, customer insights, and data to create lifecycle experiences that drive engagement, retention, and long-term customer value.<br>A senior, hands-on leadership role with direct founder access and a clear mandate to build.  </p>
<h2>What you'll own</h2>
<ul>
<li><strong>Lifecycle marketing strategy</strong> end-to-end: onboarding, consumption activation, reorder cadence, churn prevention, win-back, loyalty.</li>
<li><strong>The CRM system</strong>: segmentation, flow architecture, A/B testing, multi-channel execution across email, SMS, WhatsApp, and physical mail.</li>
<li><strong>AI in execution</strong>: predictive models for timing, channel, and content; smart segmentation; AI-assisted design, copy, and translation. You treat AI as craft, not slideware.</li>
<li><strong>The team</strong>: two Senior CRM Managers and a CRM Intern. You set the bar, run the rhythm, develop their careers.</li>
<li>Commercial accountability: retention and LTV translated into clear P&amp;L impact.</li>
</ul>
<h2>About every</h2>
<p>every is on its way to becoming the first consistent nutrition system — a subscription that handles the food question automatically, so eating well becomes the default rather than an effort. We combine 40+ years of food production expertise with the speed of a startup, operating across DACH and Benelux.  </p>
<h2>You're a fit if</h2>
<ul>
<li>7–10 years in CRM, lifecycle, or retention <strong>marketing</strong>, with 3+ years leading a team. Lifecycle has been your specialty.</li>
<li>You've operated through a real scale-up phase at a digital (app) or physical consumer business. You know what breaks at €30M and again at €70M+, because you've been there.</li>
<li>Deep Klaviyo fluency (or comparable enterprise ESP). Subscription stack experience is a plus.</li>
<li>You read cohort curves, LTV charts, and churn-reason tables without help, and turn what you see into a sequenced roadmap.</li>
<li>You have a strong sense for storytelling and brand-driven marketing, and know how to turn lifecycle moments into cohesive, emotionally resonant customer journeys.</li>
<li>You've shipped AI in production CRM. Predictive models, generative content, automated translation pipelines.</li>
<li>You think in systems, not campaigns and build operating rhythms.</li>
<li>You give your team credit publicly and absorb blame privately.</li>
<li>Fluent English. German a meaningful plus.</li>
<li>Berlin-based</li>
</ul>
<h2>What we offer</h2>
<ul>
<li>Real ownership from day one — the function, the team, the strategy.</li>
<li>Competitive base salary and meaningful equity. Senior team members have skin in the game.</li>
<li>A product worth working on and a brand with a genuinely distinct worldview.</li>
<li>A high-energy office on the canal at Paul-Linke-Ufer in Kreuzberg.</li>
<li>Urban Sports Club, subsidised Deutschland Ticket and a lot of very good food.</li>
</ul>
<h2>How to apply</h2>
<p>Send us your CV and a short note covering:  </p>
<ol>
<li>The single most leveraged lifecycle initiative you've shipped, and what it delivered in CM2, LTV, or retention terms.</li>
<li>A retention or churn-save problem you solved that someone else had given up on.</li>
<li>Why this role, why now, why every.</li>
</ol>
<p>Earliest start date and salary expectations welcome.  </p>
<p>every is proud to be an equal opportunity employer. We're actively building a team that reflects the people we feed.</p>

CRM Lead (W/M/D)

Every. logo

Google {privacyLink} and {termsLink} apply.

Benefits

Media

We don't have any open positions at the moment

No available jobs

Locations

Open positions

Values

Videos

Do you have a question?

Spontaneous Application

We’ll send a link to this job to your email.

No time? Just apply later

We are reviewing your account. Once our managers approve it, candidates will be able to apply for this job.

Changes are not visible until you publish your job.

This is a preview of your job ad.

Interested?

The job {jobTitle} was archived or the deadline has passed.

This job is no longer available

Hiring team

{count, plural, one {# day a week on-site} other {# days a week on-site}}

Our other open positions

We no longer accept spontaneous applications

Are you a talented professional seeking your next career adventure? At {companyName}, we appreciate proactive individuals who can bring a fresh perspective to our team.

While we may not have an immediate job opening that precisely matches your needs, your distinctive experiences and talents might be an excellent fit for us in the future.

To submit your spontaneous application, please use the application form on the right to upload your CV and cover letter. Ensure that you mention your desired position in the cover letter.

Rest assured, our dedicated recruiting team will reach out to you once they identify a role that aligns perfectly with your skills and aspirations.

How to apply

Jobs at {companyName}. Browse all open positions and become part of our team! Open positions: {jobsCount}

Jobs at {companyName}. Browse our open jobs and join us! We currently have {jobsCount} available jobs. Step up your career and apply today!

Jobs at {companyName}. Browse all our open positions and become part of our team! We have currently {jobsCount} jobs available. Apply today to join us!

Jobs at {companyName}. Browse all open positions and become part of our team! We are currently looking for {jobsCount} additions to our company. Apply today!

Jobs at {companyName}. Browse all open positions and become part of our growing team! We are currently looking for {jobsCount} additions to our company. Apply today!

Jobs at {companyName}. Browse all our open positions and become part of our growing team! We are currently looking for {jobsCount} additions to our company. Apply today!

Browse all our open positions and become part of our team! We are looking for {jobsCount} additions to our company. Take the next step in your career and apply today!

No suitable positions available at {companyName}? Don't wait! Submit a spontaneous job application today and unlock your career possibilities tomorrow.