Performance Marketing Specialist

Job Title: Performance Marketing Specialist
Location: Remote (Americas)

About Divelement

Divelement is a trailblazing technology company dedicated to delivering innovative digital solutions. We're passionate about creating transformative experiences that make a real impact. Join us in revolutionizing the digital landscape and pushing the boundaries of what's possible.

Why You'll Love This Role

• Influence Industry Conversations: Play a key role in elevating our company's thought leadership within the tech sector.
• Drive Growth: Lead initiatives that directly contribute to lead generation and business expansion.
• Innovate Daily: Thrive in an environment where creativity and fresh ideas are celebrated and encouraged.

What You'll Do

• Strategize and Execute Paid Media Campaigns:
• • Develop and manage paid media strategies across platforms like Meta (Facebook, Instagram), Google Ads, LinkedIn, and TikTok.
    • Optimize campaigns for maximum ROI, focusing on B2B lead generation and conversion.
• Enhance Our Digital Presence:
• • Collaborate with the web development team to ensure our website is a high-performing lead generation tool.
    • Implement SEO best practices to boost organic traffic and engagement.
• Amplify Content Initiatives:
• • Promote our podcasts, webinars, whitepapers, and events through targeted paid media campaigns.
    • Craft compelling copy that resonates with our target audience, especially Gen Z, and amplifies our brand voice.
• Data-Driven Decision Making:
• • Analyze campaign performance data to inform strategies and optimize ongoing efforts.
    • Stay ahead of industry trends and bring innovative marketing techniques, including the latest on TikTok and other emerging platforms.
• Collaborate Cross-Functionally:
• • Work closely with other departments to ensure alignment and maximize impact.
    • Provide insights and feedback to continually enhance marketing initiatives.

What We're Looking For

• Experience & Expertise:
• • 3-5 years of professional experience in paid media marketing, preferably within the digital or tech industries.
    • Proven track record in B2B marketing and driving successful lead generation campaigns.
    • Hands-on experience with Meta and TikTok advertising platforms is highly preferred.
    • An understanding of Gen Z language and trends, especially for engaging younger audiences.
• Skills & Abilities:
• • Strong research skills with the ability to translate insights into actionable strategies.
    • Creative thinker who brings innovative ideas and approaches to the table.
    • Strategic mindset with a focus on data and analytics to drive decisions.
    • Excellent English communication skills, both written and verbal.
• Personal Attributes:
• • Proactive and adaptable, thriving in a dynamic environment.
    • Excellent interpersonal skills, capable of effective collaboration with cross-functional teams.
    • Located within the Americas and ability to work within US time zones for seamless teamwork.

Perks of Joining Divelement

• Innovative Culture: Be part of a team that's redefining the digital space with groundbreaking solutions.
• Professional Growth: Opportunities for continuous learning and career advancement.
• Flexible Work Environment: Enjoy the benefits of remote work with a focus on work-life balance.
• Impactful Work: Your contributions will directly influence our company's growth and industry presence.

Ready to Dive In?

If you're a data-driven marketer with a passion for innovation and a knack for driving results, we'd love to hear from you!

About Divelement

At Divelement, we believe that unique perspectives drive innovation. We're committed to fostering a diverse and inclusive workplace and welcome team members from all backgrounds to join us in shaping the future of technology.

Keywords: Digital Marketing Specialist, Paid Media Marketer, B2B Marketing, Meta and TikTok Advertising, Lead Generation, Gen Z Marketing, Performance Marketing, Remote Marketing Jobs, Divelement Careers, Mid-Senior Marketing Role, Americas Remote Work