Technology, Information and Internet

Cropster GmbH

51-200

Austria

## About the role

We’re seeking a **Marketing Team Lead** who enjoys leading a small, hands-on team and staying collaborative in a growth-stage environment. You'll lead both inbound and outbound marketing to build pipeline, enhance conversions, and foster lasting customer relationship in the global coffee industry. If you value collaboration, want to take ownership, and enjoy working in a dynamic environment where resourcefulness and teamwork matter, this role could be your next challenge.

You will report to our Chief Revenue Officer and work closely with other teams including, but not limited to Sales, Customer Success, and Product Management.

The preferred location for this role is **Vienna,** with the possibility of hybrid work.

## What you'll do

* **Team Leadership & Management**  
   * Guide and support a small marketing team, setting direction, offering feedback, and encouraging growth.  
   * Manage agency relationships with clarity and consideration.
* **Pipeline Generation**  
   * Oversee inbound and paid campaigns that drive qualified leads.  
   * Lead and refine outbound campaigns alongside Sales.  
   * Experiment, analyze, and scale new lead sources, landing pages, and nurture flows.  
   * Collaborate to ensure clear tracking from lead to closed deal and retention.
* **Campaigns & Messaging**  
   * Translate customer needs into segment-specific campaigns.  
   * Create thoughtful messaging and content for customer journeys across account tiers.  
   * Support product launches and pricing rollouts with coherent campaign materials.
* **Marketing Operations**  
   * Optimize tracking systems and attribution in HubSpot.  
   * Generate reports on key KPIs with objectivity (MQLs, SQLs, CPL, CAC, and pipeline influence).
* **Cross-Functional Collaboration**  
   * Work with Sales to align on pipeline goals.  
   * Support Product and Customer Success teams to understand customer needs and retention drivers.
* **Execution & Iteration**  
   * Run A/B tests, analyze outcomes, and adjust tactics weekly.  
   * Contribute directly to copywriting, email flows, landing pages, and performance reviews.

## We are looking for someone with

* Several years of experience in B2B SaaS marketing, preferably in a growth-stage company.
* First experience leading or managing a team, even small.
* Proven ability to generate pipeline across inbound, paid, and outbound channels.
* Hands-on skills in HubSpot, Google Analytics, and performance reporting.
* Well-versed in working with Sales and Product teams on go-to-market efforts.
* Experience in growth-focused and paid marketing.
* Fluent business English; additional languages are a plus.

## That said, we’d be particularly delighted to hire someone with

* Interest in or understanding of the coffee value chain.
* Experience with ABM (account-based marketing) or segmentation-driven campaigns.
* Exposure to EMEA, APAC, or LATAM marketing campaigns.
This role offers the chance to have a direct and meaningful impact on a growing business, working with a diverse, international team and customer base across 70+ countries. You will get real ownership and the opportunity to grow into a Head of Marketing role.

## What you can expect

The salary range for this position is **€ 63K to € 70K gross/year** and we look at factors like your experience and individual qualifications to determine our offer. Additional benefits include budgets for education & wellbeing, and professional development, remote work and home office, very flexible working hours without core hours, paid time for volunteer work, access to mental health support, tax-friendly bike leasing, and an endless stream of really great coffee. We also make our best possible offer upfront - no games.



Employee

Professional / Experienced

<h2 id="about-the-role">About the role</h2>
<p>We’re seeking a <strong>Marketing Team Lead</strong> who enjoys leading a small, hands-on team and staying collaborative in a growth-stage environment. You&#39;ll lead both inbound and outbound marketing to build pipeline, enhance conversions, and foster lasting customer relationship in the global coffee industry. If you value collaboration, want to take ownership, and enjoy working in a dynamic environment where resourcefulness and teamwork matter, this role could be your next challenge.</p>
<p>You will report to our Chief Revenue Officer and work closely with other teams including, but not limited to Sales, Customer Success, and Product Management.</p>
<p>The preferred location for this role is <strong>Vienna,</strong> with the possibility of hybrid work.</p>
<h2 id="what-youll-do">What you&#39;ll do</h2>
<ul>
<li><strong>Team Leadership &amp; Management</strong>  <ul>
<li>Guide and support a small marketing team, setting direction, offering feedback, and encouraging growth.  </li>
<li>Manage agency relationships with clarity and consideration.</li>
</ul>
</li>
<li><strong>Pipeline Generation</strong>  <ul>
<li>Oversee inbound and paid campaigns that drive qualified leads.  </li>
<li>Lead and refine outbound campaigns alongside Sales.  </li>
<li>Experiment, analyze, and scale new lead sources, landing pages, and nurture flows.  </li>
<li>Collaborate to ensure clear tracking from lead to closed deal and retention.</li>
</ul>
</li>
<li><strong>Campaigns &amp; Messaging</strong>  <ul>
<li>Translate customer needs into segment-specific campaigns.  </li>
<li>Create thoughtful messaging and content for customer journeys across account tiers.  </li>
<li>Support product launches and pricing rollouts with coherent campaign materials.</li>
</ul>
</li>
<li><strong>Marketing Operations</strong>  <ul>
<li>Optimize tracking systems and attribution in HubSpot.  </li>
<li>Generate reports on key KPIs with objectivity (MQLs, SQLs, CPL, CAC, and pipeline influence).</li>
</ul>
</li>
<li><strong>Cross-Functional Collaboration</strong>  <ul>
<li>Work with Sales to align on pipeline goals.  </li>
<li>Support Product and Customer Success teams to understand customer needs and retention drivers.</li>
</ul>
</li>
<li><strong>Execution &amp; Iteration</strong>  <ul>
<li>Run A/B tests, analyze outcomes, and adjust tactics weekly.  </li>
<li>Contribute directly to copywriting, email flows, landing pages, and performance reviews.</li>
</ul>
</li>
</ul>
<h2 id="we-are-looking-for-someone-with">We are looking for someone with</h2>
<ul>
<li>Several years of experience in B2B SaaS marketing, preferably in a growth-stage company.</li>
<li>First experience leading or managing a team, even small.</li>
<li>Proven ability to generate pipeline across inbound, paid, and outbound channels.</li>
<li>Hands-on skills in HubSpot, Google Analytics, and performance reporting.</li>
<li>Well-versed in working with Sales and Product teams on go-to-market efforts.</li>
<li>Experience in growth-focused and paid marketing.</li>
<li>Fluent business English; additional languages are a plus.</li>
</ul>
<h2 id="that-said-wed-be-particularly-delighted-to-hire-someone-with">That said, we’d be particularly delighted to hire someone with</h2>
<ul>
<li>Interest in or understanding of the coffee value chain.</li>
<li>Experience with ABM (account-based marketing) or segmentation-driven campaigns.</li>
<li>Exposure to EMEA, APAC, or LATAM marketing campaigns.
This role offers the chance to have a direct and meaningful impact on a growing business, working with a diverse, international team and customer base across 70+ countries. You will get real ownership and the opportunity to grow into a Head of Marketing role.</li>
</ul>
<h2 id="what-you-can-expect">What you can expect</h2>
<p>The salary range for this position is <strong>€ 63K to € 70K gross/year</strong> and we look at factors like your experience and individual qualifications to determine our offer. Additional benefits include budgets for education &amp; wellbeing, and professional development, remote work and home office, very flexible working hours without core hours, paid time for volunteer work, access to mental health support, tax-friendly bike leasing, and an endless stream of really great coffee. We also make our best possible offer upfront - no games.</p>


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