Marketing Conversion Manager

We are seeking a Conversion Manager, for our client based in Cluj-Napoca, a digital solution provider.

Location: Cluj Napoca

Working setup: remote 70%, hybrid 30%

Collaboration method: CIM or B2B

Duration: 4-6 months, project based

• Conduct in-depth analyses of conversion performance to provide actionable recommendations that support A/B and multivariate testing, the development of new landing pages, and the creation of innovative digital user experiences.
• Optimize customer interactions in alignment with the team’s methodology, employing heuristic evaluation, UI/UX analysis, messaging strategy, data interpretation, and funnel optimization techniques.
• Take ownership of key performance indicators (KPIs) within defined segments of the conversion funnel and customer lifecycle, ensuring continuous improvement through collaboration with cross-functional teams.
• Monitor, interpret, and leverage customer behavior data and conversion metrics to inform strategic decisions and enhance performance across digital touchpoints.
• Lead the development, execution, and performance tracking of the organization’s conversion optimization roadmap.
• Strive for high levels of agility and operational velocity in optimization initiatives, with a focus on driving both marketing efficiency and commercial success.
• Collaborate closely with various marketing departments—including Retention, Affiliates, SEO, Traditional and Digital Media, Social Media, and Referrals—to align strategies and ensure a cohesive user experience.

• 5+ years of CRO and / or digital marketing experience in a performance centric / leaning roleA successful track record of ideating, implementing and scaling CRO (Conversion Rate Optimization) or digital growth programs
• A strong customer centric approach to optimization leveraging your added experience in UX, UI and digital design for conversion best practices
• Experience on industry leading optimization tools like / similar to: Optimizely, Google Optimize, Omniconvert, Unbounce
• Ability to work closely with data, independently, interpret and present that data in engaging and meaningful ways
• Ability to manage and prioritize multiple marketing projects simultaneously within a complex organization

• Flexible schedule and hybrid work
• 25 paid days off / yearly
• Eye glasses (150 Euro)
• Meal tickets 40 lei / day
• 7 Card
• Learning opportunities
• Referral bonus
• Travel & Wellness Allowance
• Gifts on special occasions (e.g. Christmas, Easter)
• Bookster
• Recognition Program