SEO & Content Marketing Specialist

Location: Remote / Indonesia

Type: Part-time
Start Date: Immediate

We are looking for an SEO & Content Marketing Specialist who will own the company’s search strategy end-to-end. You’ll be responsible for driving organic growth by improving rankings, building authority, and ensuring our content resonates with ESL learners, schools, and corporate partners. This role requires both technical SEO expertise and creative content insight.

Responsibilities

• Develop and execute the SEO roadmap (on-page, off-page, and technical SEO).
• Perform keyword research tailored to ESL/EdTech markets in Latin America and globally.
• Optimize site structure, meta data, alt text, and internal linking for maximum visibility.
• Manage content briefs for blog posts, landing pages, and learning resources with SEO in mind.
• Collaborate with writers/designers to create high-quality, save-worthy content aligned with search intent.
• Lead link-building outreach (guest posts, digital PR, backlinks) without compromising brand integrity.
• Monitor and improve Core Web Vitals, crawlability, and indexation.
• Track, report, and analyze performance using Google Search Console, Analytics, and SEO tools (Ahrefs/SEMRush).
• Stay up to date with SEO trends, Google algorithm updates, and EdTech market opportunities.

Requirements

• 3+ years of proven SEO experience (agency or in-house).
• Strong knowledge of technical SEO (site audits, schema, sitemaps, Core Web Vitals).
• Skilled in keyword research tools (Ahrefs, SEMrush, Moz, etc.).
• Experience with WordPress or Next.js/React SEO basics (bonus if familiar with modern SaaS stacks).
• Strong understanding of content marketing and user intent.
• Analytical mindset with ability to translate data into actionable strategies.
• Excellent communication skills; English required, Spanish proficiency a plus.

🌟 Nice to Haves

• Experience with multilingual SEO (especially English ↔ Spanish markets).
• Familiarity with international SEO (hreflang tags, geotargeting, country-specific search engines).
• Understanding of EdTech / SaaS marketing funnels (from awareness → trial → subscription).
• Hands-on experience with content management systems (WordPress, Webflow, or Headless CMS).
• Familiarity with Next.js SEO optimizations (server-side rendering, sitemap integration, dynamic routes).
• Knowledge of analytics beyond Google (Mixpanel, Amplitude, Hotjar, etc.).
• Basic skills in graphic design or video editing (Canva, Adobe Suite) to create quick social/SEO visuals.
• Background in email marketing & automation (HubSpot, Mailchimp, ActiveCampaign).
• Experience in digital PR & outreach (building backlinks through partnerships, guest blogs).
• Knowledge of AI tools (e.g., SurferSEO, Jasper, Clearscope, or custom GPT prompts) to speed up keyword/content workflows.