Codepan GmbH

Technology, Information and Internet

11-50

Germany

**Who we are**

At Codepan, where innovation meets action, we've been pioneering B2B AI solutions for nearly a decade. Established in 2014, our Berlin-based & profitable AI Innovation Hub thrives on doing rather than boasting. We've built a remarkable track record with renowned companies, yet we're not the ones to shout from the rooftops. Now, as we approach our 10-year milestone, we're seeking a dynamic Marketing Strategist to amplify our story, increase our visibility, and be the voice that we've been missing.

## Tasks

**About the role**

As a pivotal contributor to our marketing endeavors, you'll have a unique opportunity and challenge to take the reins of our narrative and propel it into the B2B spotlight. Your mission is to transform our internal passion into impactful marketing initiatives. You'll own the stage, craft our legacy, and be the promoter of our brand, turning our ideas and stories into powerful messages that resonate with the market and generate leads.

**Your responsibilities will include**

*   Strategic Brand Growth: Strengthen our brand's footprint in targeted markets, enhancing visibility, and design strategies for sustainable expansion.
*   SEO & Communication Elevation: Optimize our website to improve its discoverability on search engines like Google while also boosting our presence across diverse communication channels, ensuring cohesive and impactful messaging.
*   AI Product Campaigns: Decipher our AI/ML products' intricacies, crafting tailored marketing narratives and campaigns around them.
*   Insights to Action: Harness the power of data analytics, translating key metrics and insights into actionable marketing strategies that drive performance and growth.
*   Cross-Functional Collaboration: Forge strong ties with product management, sales, and other stakeholders to unify marketing strategies.

## Requirements

**What you'll bring to the table**

*   Education & Domain Experience: A degree in marketing, communication, or a relevant field, with 5+ years of experience, preferably within a tech or AI domain.
*   Content & Communication Excellence: Mastery of content creation for B2B audiences and crafting compelling content strategies to drive brand growth and lead generation with excellent written and verbal English skills at a native level.
*   Strategic Agility & Digital Expertise: Ability to develop and execute growth marketing strategies, along with experience in CM systems (primarily WordPress), paid advertising (currently LinkedIn), and web analytics (Google Analytics).
*   Tech-Savvy: A strong interest in AI and ML, paired with the capacity to comprehend and communicate complex AI concepts effectively
*   Analytical Prowess: Ability to dissect data, extract valuable insights, and translate those into actionable marketing decisions.
*   Go-Getter Attitude: A hands-on mindset linked with a drive to take the initiative and see tasks through to completion.

## Benefits

**How we work, collaborate, and recharge**

We think that collaborating in a diverse environment is the prerequisite for fruitful and innovative work. We celebrate a culture built on learning, passion, and joy as well as trust, integrity, and openness. We pride ourselves on working with industry leaders and experts to create sustainable solutions for people & organizations.

To balance the juggle of daily life, **we've embraced a flexible, hybrid work approach**. Spend 2 days mingling and brainstorming in our beautiful waterfront office - a converted warehouse in Berlin-Kreuzberg - and spend the rest wherever inspiration strikes you.

**Among others, you**

*   Thrive with free access to Udemy and German language classes
*   Treat yourself well with our Calm & Urban Sports Club subscription and
*   Relax with up to 31 days off/vacation

**Curious?**

Do you like to work with a “value-adding”-driven team on augmenting humans with smart algorithms and creating technologies that co-exist and enhance, rather than replace, humans – We’d love to hear from you!

If some of the role requirements sound daunting! Don't be intimidated, your motivation, passion, and eagerness to learn hold equal weight.

**Everyone is Welcome**

At Codepan, we thrive on diversity. Whatever your background, what you look like, where you come from, or where you're going – we’d be glad to have you along for the journey.

Employee

Who we are
At Codepan, where innovation meets action, we&#39;ve been pioneering B2B AI solutions for nearly a decade. Established in 2014, our Berlin-based &amp; profitable AI Innovation Hub thrives on doing rather than boasting. We&#39;ve built a remarkable track record with renowned companies, yet we&#39;re not the ones to shout from the rooftops. Now, as we approach our 10-year milestone, we&#39;re seeking a dynamic Marketing Strategist to amplify our story, increase our visibility, and be the voice that we&#39;ve been missing.
<h2 id="tasks">Tasks</h2>
About the role
As a pivotal contributor to our marketing endeavors, you&#39;ll have a unique opportunity and challenge to take the reins of our narrative and propel it into the B2B spotlight. Your mission is to transform our internal passion into impactful marketing initiatives. You&#39;ll own the stage, craft our legacy, and be the promoter of our brand, turning our ideas and stories into powerful messages that resonate with the market and generate leads.
Your responsibilities will include
<ul>
<li>Strategic Brand Growth: Strengthen our brand&#39;s footprint in targeted markets, enhancing visibility, and design strategies for sustainable expansion.</li>
<li>SEO &amp; Communication Elevation: Optimize our website to improve its discoverability on search engines like Google while also boosting our presence across diverse communication channels, ensuring cohesive and impactful messaging.</li>
<li>AI Product Campaigns: Decipher our AI/ML products&#39; intricacies, crafting tailored marketing narratives and campaigns around them.</li>
<li>Insights to Action: Harness the power of data analytics, translating key metrics and insights into actionable marketing strategies that drive performance and growth.</li>
<li>Cross-Functional Collaboration: Forge strong ties with product management, sales, and other stakeholders to unify marketing strategies.</li>
</ul>
<h2 id="requirements">Requirements</h2>
What you&#39;ll bring to the table
<ul>
<li>Education &amp; Domain Experience: A degree in marketing, communication, or a relevant field, with 5+ years of experience, preferably within a tech or AI domain.</li>
<li>Content &amp; Communication Excellence: Mastery of content creation for B2B audiences and crafting compelling content strategies to drive brand growth and lead generation with excellent written and verbal English skills at a native level.</li>
<li>Strategic Agility &amp; Digital Expertise: Ability to develop and execute growth marketing strategies, along with experience in CM systems (primarily WordPress), paid advertising (currently LinkedIn), and web analytics (Google Analytics).</li>
<li>Tech-Savvy: A strong interest in AI and ML, paired with the capacity to comprehend and communicate complex AI concepts effectively</li>
<li>Analytical Prowess: Ability to dissect data, extract valuable insights, and translate those into actionable marketing decisions.</li>
<li>Go-Getter Attitude: A hands-on mindset linked with a drive to take the initiative and see tasks through to completion.</li>
</ul>
<h2 id="benefits">Benefits</h2>
How we work, collaborate, and recharge
We think that collaborating in a diverse environment is the prerequisite for fruitful and innovative work. We celebrate a culture built on learning, passion, and joy as well as trust, integrity, and openness. We pride ourselves on working with industry leaders and experts to create sustainable solutions for people &amp; organizations.
To balance the juggle of daily life, we&#39;ve embraced a flexible, hybrid work approach. Spend 2 days mingling and brainstorming in our beautiful waterfront office - a converted warehouse in Berlin-Kreuzberg - and spend the rest wherever inspiration strikes you.
Among others, you
<ul>
<li>Thrive with free access to Udemy and German language classes</li>
<li>Treat yourself well with our Calm &amp; Urban Sports Club subscription and</li>
<li>Relax with up to 31 days off/vacation</li>
</ul>
Curious?
Do you like to work with a “value-adding”-driven team on augmenting humans with smart algorithms and creating technologies that co-exist and enhance, rather than replace, humans – We’d love to hear from you!
If some of the role requirements sound daunting! Don&#39;t be intimidated, your motivation, passion, and eagerness to learn hold equal weight.
Everyone is Welcome
At Codepan, we thrive on diversity. Whatever your background, what you look like, where you come from, or where you&#39;re going – we’d be glad to have you along for the journey.

(Senior) Marketing Manager (f/m/d) 

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