Director Global Marketing Operations (m/f/d)

Your tasks

Reporting to the International VP of Growth, the Director of Global Marketing Operations (m/f/d) will lead Performance, Marketing Analytics, and Marketing Technology activities across all growth and marketing initiatives at Clark. This is a pivotal leadership role within the Global Growth organization, responsible for instilling a performance-driven culture through rigorous budgeting, measurement, and technological enablement - aligned with long-term business goals across all geographies.

This role requires deep expertise in marketing performance strategy, including budget planning, performance measurement, and marketing analytics, with a strong orientation toward technology-driven transformation. The ideal candidate will bring proven experience in multi-geography, multi-product environments such as e-commerce, subscription services, or digital finance/insurance, with responsibility for managing large-scale media investments (up to 9 figures) and measuring their impact rigorously.

Your main tasks will include:

1. Budgeting & Performance Management

• Own the global growth and marketing budgeting process, defining targets and KPIs for all paid media, organic channels, and CRM/lifecycle marketing activities.
• Collaborate with Finance, Sales, and Local Market teams to align on targets and investment plans.
• Lead performance monitoring and reporting processes—from Executive Committee updates to market-level reviews—ensuring regular knowledge-sharing across all marketing functions.

2. Marketing Analytics & Attribution

• Own the Marketing Analytics function, developing a robust measurement framework and consistent attribution model to track and evaluate the impact of marketing efforts.
• Lead the evolution of performance metrics toward customer-level ROI, with a focus on Customer Lifetime Value (CLV), while maintaining strong oversight of ROAS across all channels.
• Work closely with Central Data, Product, and Technology teams to align analytics priorities with the broader Martech/Adtech roadmap.

3. Martech & Adtech Enablement

• Manage and coordinate internal teams and external partners responsible for the development and maintenance of Clark’s Martech and Adtech stack.
• Collaborate with Paid Media, CRM, Lifecycle, and Creative teams to capture functional requirements and ensure their needs are reflected in the roadmap.
• Ensure alignment between technology capabilities and marketing performance objectives.

4. Team Leadership & Talent Development

• Lead and develop a team of experts and emerging talent, including: Marketing and Performance Analysts and Martech and Adtech Specialists
• Foster a high-performing, inclusive, and collaborative culture focused on mentorship, innovation, and professional growth.

Requirements

• Proven experience: 4+ years of leadership in international marketing operations, analytics, or performance roles across multiple markets.
• Commercial acumen: Strong track record of defining and managing large marketing budgets, aligning spend to business objectives, and collaborating effectively with finance and sales teams.
• Marketing analytics expertise: Deep understanding of attribution models, measurement frameworks, and the marketing analytics landscape—including vendor evaluation and implementation.
• Performance ownership: Demonstrated ability to lead marketing teams and the broader organization in understanding and acting on marketing performance insights.
• Inspirational leadership: Empathetic and visionary leader who builds trust, motivates teams, and influences cross-functional stakeholders.
• Organizational agility: Highly organized and capable of managing multiple projects in a fast-paced, evolving environment.
• Collaborative approach: Excellent communicator and team player who thrives in cross-functional, global settings.